Media Planning Manager

Media Planning
• Understand request briefing from clients with sufficient information on products, industry, market, marketing objectives
• Analyze raw database related to products, target clients, branding, media habits, etc. and finalize them to conduct media plans
• Review drafted proposal/media plans conducted by planners
• Conduct and present proposal/media plans to key clients with difficult and complicated requests
• Follow up and adjust the media concept plans when there is any changes (down rating / decrease KPI, client's change marketing / media plan...)
• Update trends in the market to clients: new branding marketing activities, new commercials, new regulations on branding marketing, etc.
• Conduct buying brief for buyers with sufficient information on broadcasting requests, priority spots, incident reports, ...
• Lead Media Review quarterly and present to clients
Client Services
• Client meeting to update media trends and maintain the relationships
• Point of contact to handle any issues/discrepancies in planning process
• Conduct and maintain relationships with key clients and media owners
• Attend media pitches with Media Planning Director
People Management
• Delegate and monitor assigned tasks to team members
• Monthly meetings with team members
• Motivate and inspire the team to achieve company goals
• Monitor performance of team and address any issues
• Provide input to performance reviews for team
• Develop team members