Media Strategic Manager

Phúc Lợi
Máy tính xách tay
Bảo hiểm
Phụ cấp
Du lịch nước ngoài
Chăm sóc sức khỏe
Tăng lương
Công tác phí
Chế độ nghỉ phép
Mô Tả Công Việc
The Media Strategic Manager takes main responsibility of providing cross media strategy by using tools, drawing customer journey, identifying the insight, building plan for different budget allocation scenarios and collaborating with ATL - Digital experts and other related teams. He/She also needs to develop ways to present strategy in a digestible manner and ensure the metrics and results after each campaigns. The details such as:
From client' brief to build Budget allocation - show different scenarios;
From business & marketing perspective, leveraging media insight to build integrated media strategy direction & guide the related department to build plan;
Storytelling to link from business - marcom strategy to media strategy in digestible manner, not numbers only;
Build campaign metrics & KPIs setting;
Collaborating ATL - Digital experts.
Yêu Cầu Công Việc
Background : Media traditional & digital;
Experience in media traditional & digital 3-5 years (level: manager or above) from International agencies;
Overall & deep understanding of whole VN media landscape;
Expertise, incl. traditional & digital media;
Deep understanding & ability to integrate from business/marketing/communication strategy to media strategy & plan;
Able to make integrated media strategy from scratch & guide the whole team of related media functions accordingly;
Ambition to grow in crossed-media planning field.