MEDIA TEAM LEADER_HCM

Mô tả Công việc
ABOUT OUR DIGITAL MARKETING DIVISION'S BUSINESS:
Marketing Promotion / Internet Advertising in Vietnam.
EC Operation service (Shopee / Lazada / Tiki / Sendo, etc.).
SNS Maintenance & Operation (mainly Facebook Page / Facebook Group).
Front-end Web development / Offshore business for Japan.
ABOUT THIS ROLE:
We are seeking a results-driven Digital Marketing Leader (Performance) to lead our performance marketing efforts across both onsite and offsite channels. This role is perfect for a data-savvy marketer who thrives in a fast-paced agency environment, enjoys mentoring junior team members, and has a proven track record of driving ROI through strategic planning and execution.
You will work closely with cross-functional teams (media, content, creative, account) to manage high-impact campaigns for top-tier clients across eCommerce, FMCG, lifestyle categories, ...
WE NEED YOU:
Lead the strategic planning and execution of integrated digital marketing campaigns across platforms:
Onsite: Shopee, Lazada, Tiki Ads
Offsite: Google Ads, Facebook Ads, TikTok Ads
Build comprehensive annual and monthly media plans, including performance forecasts, budget allocation, content direction, and promotional schedules.
Monitor and optimize performance marketing campaigns to maximize ROAS, CVR, AOV, and other relevant KPIs.
Analyze large datasets to extract actionable insights for campaign improvement, stock planning, and overall business strategy.
Collaborate with creative teams to develop compelling ad materials that align with campaign objectives.
Collaborate with the KOL/influencer team to align paid media with KOL campaign timelines and overall campaign strategies (no direct execution required).
Provide strategic recommendations and insights based on competitor research and market trends.
Coordinate cross-team and cross-agency collaborations to ensure campaign delivery is on time, on brand, and on budget.
Mentor and train junior team members in performance marketing, client communication, and project coordination..
WORK LOCATION: 3rd Floor, Moc Gia Building, No.123 Cong Hoa Street, Ward 12, Tan Binh Dist., HCMC.
WORKING TIME: Monday to Friday and Bi-weekly Saturday from 8 AM - 5 PM.