Job Summary:
The Marketing Commercial Specialist will drive the development, execution, and optimization of marketing strategies for both offline and eCommerce channels. The role requires a professional who can bridge marketing initiatives with commercial outcomes, ensuring alignment between branding, product promotions, and revenue goals.
Job Description:
- Develop and execute marketing strategies tailored to both offline and eCommerce channels.
- Plan and implement promotional campaigns, product launches, and seasonal marketing initiatives
- Ensure consistent brand messaging and positioning across all channels.
eCommerce Channel Management:
- Collaborate with eCommerce platforms (e.g., Amazon, Flipkart, Shopify) to execute marketing campaigns such as flash sales, festive promotions, and discounts.
- Optimize product listings, keywords, and A+ content to enhance visibility and conversions.
- Manage and track performance of digital ad campaigns on eCommerce platforms (e.g., Sponsored Ads, PPC).
- Collaborate with the out sources
digital marketing team to drive traffic through SEO, paid ads, and social media campaigns.
Offline Channel Marketing:
- Work with distributors, retailers, and physical stores to execute marketing activations, branding initiatives, and in-store promotions.
- Develop marketing materials for offline channels, including brochures, banners, and point-of-sale (POS) materials.
- Partner with offline sales teams to align marketing efforts with sales goals.
Budget Management & Commercial Planning:
- Allocate and manage marketing budgets for campaigns across both offline and eCommerce channels.
- Analyze ROI of campaigns and ensure the profitability of marketing investments.
- Negotiate with partners, vendors, and platforms to secure cost-effective marketing deals.
- Conduct market research to understand customer preferences, industry trends, and competitive activity in both offline and eCommerce spaces.
- Monitor competitors' activities on eCommerce platforms and in physical retail spaces
Collaboration & Coordination:
- Work closely with cross-functional teams including sales, product, logistics, and operations to ensure seamless campaign execution.
- Coordinate with out source online teams to drive traffic to eCommerce platforms
- Liaise with external partners, including agencies and marketplace representatives
- Track and report on key performance indicators (KPIs) for marketing campaigns across offline and eCommerce channels.
