COMPANY INTRODUCTION
Địa điểm: Hồ Chí Minh - Loại hình công ty: Công ty Việt Nam - Lĩnh vực kinh doanh: IT (Lập trình, Công nghệ thông tin, Internet, ...); Marketing, Nghiên Cứu Thị Trường, Sự Kiện, Quảng cáo, Truyền Thông, Thiết Kế Đồ Hoạ; Giải trí, Ca Nhạc, Điện Ảnh, Nghệ Thuật, Văn Hoá, .. - Quy mô công ty: Nhỏ (< 49 người có BHXH) - Website: [protected info]
PLAY3.AI is building a portfolio of Roblox games. We're not looking for someone who can write Luau. We're looking for someone who understands why games go viral, how to engineer retention, and how to move fast using AI tools as a force multiplier.
This role is for a developer who treats Claude Code, Cursor, and AI-assisted pipelines as standard tools - not novelties - and who can translate game design instincts into mechanics that keep players coming back.
Roblox Game Developer - AI-Powered Studio
Địa điểm: Hồ Chí Minh - Tính chất công việc: Bán thời gian; Online - Chuyên môn: Lập trình - Kinh nghiệm: Yêu cầu ứng viên có kinh nghiệm - Mức lương: Thỏa thuận
JOB DESCRIPTION
About the Role
PLAY3.AI is building a portfolio of Roblox games. We're not looking for someone who can write Luau. We're looking for someone who understands why games go viral, how to engineer retention, and how to move fast using AI tools as a force multiplier.
This role is for a developer who treats Claude Code, Cursor, and AI-assisted pipelines as standard tools - not novelties - and who can translate game design instincts into mechanics that keep players coming back.
What You'll Build
Roblox experiences from concept to launch using our 18-step production pipeline
Core game loops engineered for Day 1, Day 7, and Day 30 retention benchmarks
Monetization systems: VIP gamepasses, in-game currency, daily rewards, premium content
AI character integrations - deploying PLAY3's intelligent brand agents inside game worlds
Mobile-first builds optimized for Roblox's primary platform (60%+ mobile players)
Reusable templates and systems that compress future development timelines
Data-driven iteration loops with clear kill/scale decisions at 30-day milestones
REQUIREMENTS
What We're Looking For
Hard Requirements
Shipped at least 1 Roblox game with 10K+ visits - you must be able to show the page
Proficient in Luau - client/server architecture, RemoteEvents, DataStores, ModuleScripts
Active daily user of AI coding tools: Claude Code, Cursor, Copilot, or equivalent
Understands Roblox's discovery algorithm - how games surface and what drives organic growth
Can read analytics: CCU trends, session length, D1/D7/D30, funnel conversion
Strong Differentiators
Built a game that hit the front page or trending - you know what that inflection point feels like
Experience using Claude Code or Cursor to generate and refactor Luau at speed
Understands Roblox's social mechanics: party systems, leaderboards, group features, UGC
Familiarity with AI NPC systems or conversational agent integration in games
Has a gut sense for what makes Gen Alpha tick - humor, aesthetics, social currency
Experience with Roblox Studio workflows: toolbox, plugins, Team Create, Version History
AI Tooling Expectations
This isn't optional. We build fast. Here's how we expect you to use AI tools day-to-day:
Tool
How We Use It
Claude Code
Luau script generation, bug isolation, refactoring complex systems, NPC behavior logic
Cursor / Copilot
Real-time autocomplete and inline generation inside Roblox Studio external editors
AI for Assets
Generating concept art, textures, UI mockups via Midjourney/DALL-E before committing build time
LLM Prompting
Writing system prompts for in-game AI characters that maintain brand voice and drive engagement
What Success Looks Like
We operate on 30/60/90 milestones. Here's what we're tracking:
Day 30
First game soft-launched. Core loop playable. Basic monetization live. Analytics instrumented.
Day 60
Kill/scale decision made based on D7 retention. Second game in pre-production if scaling.
Day 90
2 games live or in active development. Pipeline reusability proven. Revenue signals identified.
The Viral Mechanics You Need to Understand
We will ask about these in the interview. These aren't optional knowledge - they're the job:
Roblox's discovery algorithm: how Recommended, Popular, and Search rankings work - and how to game them ethically through thumbnail CTR, concurrent users (CCU), and session length
Social virality mechanics: the 'bring a friend' loop, group-based bonuses, leaderboard shame, and gifting systems that spread organically
Retention engineering: understanding the dopamine arc of a new player session - the first 90 seconds, the first unlock, the first social moment
Monetization psychology: why Robux spend is emotional, not rational - and how to design gamepasses that feel like enhancements, not paywalls
The seasonal calendar: how to align updates with school breaks, Roblox events, and cultural moments to spike CCU
Avatar economy awareness: how UGC items, limited accessories, and flex mechanics drive player identity (and spending)
Kill metrics vs scale metrics: knowing the difference between a game with bad retention and one that just needs a content update
Culture & Operating Style
You ship, then iterate. Done beats perfect in a 30-day sprint cadence
You use AI tools without ego - the best output matters, not how you got there
You can read numbers and make decisions from them, not just build
You communicate clearly in async - we're remote-first and Slack-heavy
You care about the player experience, not just the technical implementation
You have opinions about what makes games good and you can defend them
Bonus Points
You've collaborated with brands or IP holders on Roblox activations
You've built or played with NPC dialogue systems, quest scripting, or conversational AI in games
You've published content on DevForum or contributed to open-source Roblox tooling
You follow Roblox's developer blog and know what updates are coming before they hit
How to Apply
Send the following to email with the subject line: Roblox Dev - [Your Name]
Link to your best Roblox game (must have visit data we can see)
2-3 sentences on what made that game succeed or fail, in your honest opinion
A short example of how you use Claude Code or another AI tool in your development workflow
Anything else you want us to see - a GitHub, a DevForum post, a clip of something you're proud of
No cover letters. No recruiters. Just show us what you've built.
BENEFITS
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HOW TO APPLY
Submit your application via the APPLY NOW button below.
Deadline: 23:59 30/4/2026
Note: Only selected candidates will be contacted (via email). Make sure that your email and Spam/ Promotions box are checked regularly so that you will not miss any notifications from us.
APPLY NOW
Instagram Content Creator & Growth Operator
Địa điểm: Hồ Chí Minh - Tính chất công việc: Online; Bán thời gian - Chuyên môn: Marketing, Truyền Thông, PR - Kinh nghiệm: Yêu cầu ứng viên có kinh nghiệm - Mức lương: Thỏa thuận
JOB DESCRIPTION
About the Role
PLAY3.AI is the intelligence layer inside virtual worlds - we deploy AI characters for brands like Diesel inside Roblox, and we're building our own games.
We're hiring a content creator who lives and breathes Instagram short-form, understands what actually drives growth on the platform, and can move fast - producing polished variations, testing hooks, and iterating without waiting for a brief. You'll own the account. What it becomes is on you.
What You'll Own
End-to-end content production - Reels, Stories, carousels, and captions
Content calendar: planning 2-4 weeks out, aligned to product milestones and cultural moments
Hook testing: producing multiple variations of the same piece to A/B what stops the scroll
Trend monitoring: identifying what's gaining traction in tech, gaming, and AI creator spaces - and moving on it within 24 hours
Analytics ownership: reporting weekly on reach, follower growth, saves, shares, and profile visits - with your own read on what to do next
Collaboration: coordinating with the CEO for founder-led content, behind-the-scenes moments, and campaign launches
REQUIREMENTS
What We're Looking For
Hard Requirements
Portfolio of Instagram content you've personally produced - must include Reels with view data
Demonstrable experience growing an account: show us the before and after, not just the highlight reel
Professional-level editing in Adobe Premiere Pro - this is the baseline, not a bonus
Fluent, precise written English - captions, hooks, and CTAs need to land without a proofreader
Deep working knowledge of how Instagram's algorithm surfaces content: the role of watch time, shares, saves, and send rate
Active daily user of AI tools in your creative workflow - you must be able to articulate exactly how
Ability to produce and deliver multiple polished edits quickly - speed and quality are both required
Strong Differentiators
You've grown an account in tech, gaming, AI, or creator economy - you understand that audience
You've worked with founder-led content: you know how to make a CEO look good on camera
Experience with motion graphics or After Effects - not required, but immediately noticed
You shoot your own footage and direct simple setups, not just edit supplied clips
Familiarity with Roblox, virtual worlds, or gaming culture - you get the world we're in
You track platform updates: algorithm changes, new format rollouts, and monetization shifts
AI Tooling - Non-Negotiable
We don't hire people who are 'open to exploring AI tools.' We hire people who already use them every day. Here's what we expect in this role:
Tool / Category
Expected Use in This Role
Claude / ChatGPT
Caption drafting, hook variations, content ideation at speed - not to replace your voice, to accelerate it
AI Video Tools
CapCut AI, Runway, or equivalent for auto-captions, B-roll generation, and fast rough cuts
AI Image Gen
Midjourney / DALL-E for thumbnail concepts, graphic overlays, and visual ideation before committing production time
Scheduling AI
Later, Buffer, or equivalent with AI scheduling recommendations based on audience activity data
Analytics AI
Meta Insights + third-party tools to identify winning content patterns, not just report numbers
Platform Knowledge - We'll Test This
In the interview, we'll ask you to walk us through your read on the Instagram algorithm and how you'd approach growing a B2B-adjacent AI brand account from scratch. Here's the territory we'll cover:
How Reels distribution works - the difference between a Reels push to non-followers versus a feed post, and what signals trigger each
The first-3-second rule: how to write and cut a hook that holds watch time past the drop-off point
The saves and shares signal: why a post with 200 saves and 50 shares can outperform one with 5,000 likes in terms of reach
Hashtag strategy in 2025+: when they help, when they hurt, and what actually matters now
Carousel vs Reel vs static: when to use each format and how to sequence them in a content calendar
The comment velocity effect: how early comment activity in the first hour affects distribution windows
Cross-format repurposing: how to build one piece of content into five posts without it looking recycled
Posting cadence math: the relationship between frequency, engagement rate, and follower growth - and the point of diminishing returns
Editing Standards
We have high visual standards.
Tight cuts - no dead air, no wasted seconds; every frame earns its place
Captions burned-in or styled - accessible, readable, and on-brand (not default auto-gen formatting)
Color grading consistent with brand palette - neon green #7BFF00, void black, clean whites
Sound design: music licensed and mixed to dialogue, not competing with it
Export specs: correct aspect ratios per format (9:16 for Reels, 1:1 for feed, 4:5 for feed portrait)
Variation delivery: every major piece ships with at least 2-3 hook or cut variations for testing
Turnaround: standard edits within 48 hours; trending content within 24 hours of brief
How We Operate
We move fast - if a trend is 48 hours old, we've already missed it
We test everything - opinions are starting points, data is the answer
We give creative latitude - if you think a format or idea will perform, pitch it and we'll back you
We don't micromanage edits - deliver quality, meet deadlines, own the results
We communicate async by default - strong written communication is essential
We're a small team building something real - your work will be seen, credited, and matter
Bonus Points
You have your own Instagram account or brand with a real following - show us
You've created content in the AI, gaming, or tech space before
You understand B2B content that doesn't feel like B2B - educational, entertaining, credibility-building
You've worked with a founder or executive on personal brand content
You have experience with LinkedIn Reels or cross-platform repurposing strategies
BENEFITS
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HOW TO APPLY
Submit your application via the APPLY NOW button below.
Deadline: 23:59 30/4/2026
Note: Only selected candidates will be contacted (via email). Make sure that your email and Spam/ Promotions box are checked regularly so that you will not miss any notifications from us.
APPLY NOW
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