Oversea Sales Director (Thailand or South America)

Position Overview The OVS Sales Director is responsible for developing and executing sales strategies across Karofi's assigned overseas markets, with an initial focus on Thailand or South America.
1 headcount for each market. Open with Hanoi or HCM based.
The role requires a strong Sales leader who combines deep market understanding, market research capability and multi-channel sales experience to identify market opportunities and translate them into practical sales and Route-to-Market strategies.
The ideal candidate may currently be a strong National Sales Manager, Head of Sales or Sales Director within the Consumer Electronics / Home Appliances industry, with proven ability to build and scale sales operations
Key Responsibilities
1. Market Research & Sales Opportunity Assessment
Conduct in-depth market analysis to understand market size, growth potential, competitors, pricing, channel structure, distributor landscape and customer behavior.
Regularly conduct field visits and engage with distributors, dealers, retailers, sales teams and other market stakeholders to build first-hand market understanding.
Identify market gaps, sales opportunities, potential partners and priority territories.
Translate market insights into practical recommendations on products, pricing, channels, sales coverage and Route-to-Market.
Continuously monitor competitor activities and changes in channel and market dynamics.
2. Sales Strategy & Route-to-Market
Develop and execute sales strategies for assigned markets based on market potential and Karofi's growth objectives.
Design and optimize Route-to-Market and distribution models appropriate for each market.
Develop channel strategies across General Trade, Modern Trade, Distributor/Dealer Networks, Key Accounts, Retail and other relevant channels.
Define sales territories, coverage models, customer segmentation and channel priorities.
Develop practical market-entry and market-penetration plans for new markets, categories and products.
3. Sales Growth & Execution
Own sales targets and drive revenue growth, distribution expansion, sales coverage and channel productivity.
Build and manage distributor/dealer networks and strategic customer relationships.
Establish sales KPIs and regularly review performance by market, channel, territory and product category.
Identify performance gaps and implement corrective actions to improve sales effectiveness.
Lead execution of new product launches and commercial programs from a Sales perspective.
4. Sales Organization Development
Build appropriate sales structures and capabilities for different overseas markets.
Lead, coach and develop local Sales teams and/or distributor sales teams.
Establish sales operating disciplines, reporting mechanisms, performance management and field execution standards.
Support recruitment and development of key Sales positions where required.
5. Cross-functional Collaboration
Work closely with Country/Business, Marketing, Product, Trade Marketing, Supply Chain and Finance teams to ensure effective market execution.
Provide market intelligence and field insights to support product selection, pricing, promotions and marketing activities.
Ensure Sales and Marketing activities are aligned with actual channel requirements and revenue objectives.
Provide regular market and sales updates with clear recommendations to senior management.
Qualification
Bachelor's degree in Business Administration, Marketing, Economics or related disciplines.
8-12+ years of Sales experience, with proven experience at National Sales Manager / Head of Sales / Sales Director level or equivalent.
Strong background in Consumer Electronics, Home Appliances, Consumer Durables or closely related products.
Proven experience managing multi-channel sales, ideally including General Trade, Modern Trade, Distributor/Dealer networks and Key Accounts.
Strong understanding of market research, channel mapping, competitor analysis and Route-to-Market development.
Demonstrated track record in building or expanding distribution networks and delivering sales growth.
Experience in new-market development, market penetration or new product/category launches is highly preferred.
Strong field orientation with the ability to convert market observations and data into actionable sales strategies.
Strong analytical, negotiation, leadership and execution capabilities.
Business-level English.
Willing and able to travel internationally on a frequent basis, particularly to Thailand, or South America or other assigned overseas markets.
About us
Karofi, a member of Tecomen Group (est. 2006), is Vietnam's leading water purifier brand.
With a 36,000 m2 manufacturing hub and exports to 50+ countries, Karofi serves over 10,000 sales points worldwide and aims to become a Top 3 global leader in water and air solutions by 2040.
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