Performance Content Specialist (E-Commerce)

ABOUT THE ROLE
ECOMUP is looking for a Performance Content / Creative Strategist with strong creative thinking, research skills, and a passion for turning customer insights into high-converting ad creatives.
This is not a traditional content role focused solely on copywriting or brand building. You will work closely with our Media Buyers and Creative Team, track creative performance on Meta Ads, and continuously develop new angles, concepts, and creatives with scaling potential.
E-commerce/Dropshipping experience is a plus but not required. We welcome candidates with backgrounds in Content Marketing, Creative Content, Copywriting, or E-commerce Content who have a performance-driven mindset and the ability to learn quickly.
WHAT YOU WILL DO
- Research products, markets, competitors, and US customers; analyze customer insights, pain points, and needs to identify effective content directions.
- Develop creative angles, concepts, hooks, and content directions for products advertised on Meta.
- Create scripts and creative briefs for Video Ads and Image Ads; collaborate with Video Editors and Designers to turn ideas into finished creatives.
- Track and analyze content performance using key metrics such as CTR, CPM, CPC, CVR, CPA, ROAS, and Profit; work closely with Media Buyers to evaluate and optimize creatives.
- Develop new variations from promising/winning creatives by testing different angles, hooks, concepts, formats, and executions.
- Conduct A/B tests and turn advertising data into actionable creative insights, following a continuous Test → Analyze → Iterate → Scale process.
- Monitor competitors, market trends, and emerging creative formats to proactively propose new ideas and product directions.