PR Account Manager

ABOUT THE ROLE
As a PR Account Manager at Vero, you will play a vital role in driving business growth across Vietnam and the ASEAN region. You will be pitching, managing and supporting client activities in the realm of PR, social, digital & influencer engagement, including coordinating the teams to develop comprehensive communication strategies for prospects, providing creative solutions to client's challenges and embracing emerging marketing technology for the growth of the agency and client business. You will also be a direct contact to clients and will develop strategies for prospects as well as for some of the agency's current accounts.
On top of this, you will get involved in the agency's own communication, pushing our brand to a wider number of potential clients and employees. You will be responsible to coach and mentor junior members, leading a small team to meet client KPIs, assisting other departments and the management when needed, and contributing to generate positive business results for the agency. You would be reporting to the PR Account Director in Vietnam.
Client Service & Account Leadership
Act as the primary point of contact for assigned accounts, overseeing client relationships and providing senior-level counsel.
Work closely with account teams and other departments to ensure the highest level of service and that all client expectations are consistently met.
Lead and attend client meetings, maintain responsive communication, and ensure alignment on account objectives.
Cultivate strong, trust-based relationships with clients, identify opportunities for growth and addressing client needs proactively.
Review and evaluate account performance, provide insights, and offer recommendations for improvement, enhancing overall client satisfaction.
Strategic & Campaign Management
Take full ownership of client campaigns, from strategy development to execution, managing the overall workflow and timelines.
Develop innovative PR and influencer strategies that align with client goals and contribute to campaign success.
Collaborate with internal support teams to ensure campaign activities align with client needs and agency capabilities.
Oversee the planning, coordination, and execution of campaigns, including influencer management, event planning, media outreach, and digital content creation.
Evaluate and report on campaign progress, making adjustments as needed to ensure timely completion and client satisfaction.
Establish strong relationships with the media, influencers, and industry partners to maximize the impact of client campaigns.
Team Collaboration & Business Development
Contribute to the growth and development of the Vero business by supporting team leaders in client pitches, presentations, and proposal development.
Support other departments as needed, promoting cross-functional collaboration to ensure a cohesive client experience.
Seek opportunities for business development and assist in creating proposals for new client acquisition.
Leadership & Mentorship
Provide guidance to junior team members, offering support, insights, and mentorship to foster professional growth within the team.
Act as a resource and support system for account executives, ensuring they have the tools and knowledge needed to excel in their roles.
ABOUT YOU
Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
4-5 years of experience in PR, communications, or integrated marketing agency roles, including experience managing client accounts and leading junior team members.
Established senior-level network of media contacts (press, online, broadcast) with a track record of securing high-quality coverage.
Excellent writing and editing skills for strategic documents, press materials, and client reports in both Vietnamese and English.
Strong understanding of the social and digital landscape and how PR integrates with influencer and digital strategy.
Strong leadership and people management skills, with experience coaching and developing junior staff.
Confident, senior-level client-facing skills, with the ability to counsel and manage relationships with client leadership.
Strong business acumen, including budget management and identifying growth opportunities within accounts.
Strong organizational and project management skills, able to oversee multiple accounts at the same time.
Fluent in Vietnamese and English (spoken and written).
ABOUT VERO
Vero is an award-winning strategic communications consultancy advising leading brands, corporations, and non-profits across Southeast Asia. With 250+ consultants in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, we combine expertise across PR, digital, influence, creative, events, and government relations. We are B Corp certified, a Clean Creatives pledge signatory, and committed to work that creates real impact.
Recent expansions include Vero IQ (data-driven insights), VeroXperience (brand events), and Vero Advocacy (government relations).