Product Development & Project Manager- Homeline

MISSION
- Lead the identification of market opportunities and translate customer insights into innovative product concepts and strategic initiatives that drive the growth of Private Label (PL). Through market research, consumer and trend analysis, this role develops customer-centric product strategies, shapes product roadmaps, and collaborates closely with cross-functional teams to ensure successful product launches.
- Lead new projects to capture market opportunities and deliver business objectives.
ACTIVITIES
Define and build product concepts based on market research and customers insights.
- Conduct market, consumer, and competitor analysis to identify customer needs, market trends, growth opportunities.
- Propose PL categories and sub-categories based on market insights, consumer demand, and business potential.
- Define product proposals, product roadmap roadmaps, and commercial feasibility (target pricing segments, target margin, differentiation).
- Define price architecture (Step-in / Good/ Better/ Best) for appropriate products and stores.
Cross-Functional Collaboration.
- Collaborate with Category Managers, Sourcing Managers to the sourcings based on aligned products concept & commercial targets. Liaise with sourcing teams to evaluate supplier capabilities, MOQ, lead times, and compliance.
- Collaborate with cross-teams includes Operation, Marketing, Supply Chain, etc. to ensure successfully launches nationwide.
Own the PL Category P&L and Business Objectives.
- Responsible for PL category business objectives and commercial targets set by the company.
- Monitor category performance (sales, margin, rotation, pricing, activations) across Offline & Online to meet profitability targets.
- Monitor execution of strategy across VM, Trade Plan, In-store, and Online touchpoints.
- Actively propose ideas to outreach business objectives.
Lead new projects.
- Responsible for planning new projects that capure market opportunities.
- Coordinate cross-teams to ensure excellent execution.
- Oversee financial targets and risk management of new projects.