Product Manager - Brand Manager

I. JOB RESPONSIBILITIES
1. Product/Brand Strategy:
• Develop and execute product/brand strategies, including product positioning, messaging,
and market goals.
• Evaluate market trends, analyze competitors, and identify opportunities to implement
effective strategies.
• Product Portfolio Management:
• Plan and execute new product launches, from concept development to commercialization.
• Manage the product lifecycle, optimize the portfolio, and propose product improvements.
2. Marketing and Promotion:
• Collaborate with cross-functional teams (Marketing, Sales) to implement promotional
campaigns that enhance brand awareness and boost sales.
• Monitor and evaluate the effectiveness of marketing activities and promotional programs.
• Forecasting and Budget Management:
• Develop revenue plans, manage marketing budgets, and ensure return on investment
(ROI).
• Analyze sales data and market trends to provide accurate forecasts.
3. Internal and External Collaboration:
• Work closely with production partners, suppliers, and the sales team to ensure alignment
with business goals.
• Manage relationships with advertising and communication agencies for effective
campaign execution.