Product Marketing Manager

Overall Purpose
The Product Marketing Manager is accountable for managing existing and new product portfolio and is the champion of new product development (STM) and commercialization process in Vietnam
Duties and Responsibilities
Product portfolio management
Understand the needs, issues, and opportunities of our key customers and segments, and their customers (consumers)
Be accountable for new application opportunities for Rich's product portfolio by developing sound understanding of the market and industry trend, product attributes of each product category and conduct product/receipt testing in order to maximize product application
To conduct market visits on a regular basis
Track, monitor and manage the vitality of the product portfolio management
To ensure customers get good and right products which are within specifications from manufacturing to end-user level
Investigates and resolves product quality issues as required
To develop product P&L
New product development
Develop new product ideas to nurture PLC process for growth
To initiate new product development, line extensions & market development activities
To be responsible for product sampling, compliance/regulatory issues management
Monitors initial forecasts of new products and makes recommendations for adjustments for the first year product in the market
Prepares pricing proposals for approval
Work with functional department associates to generate good product sales performance
Leads and conduct "Voice Of Customer" to improve customer understanding to identify new product opportunities gaps that satisfy customer needs
To collect information on market trend and competition on an ongoing basis.
Marketing plan development
To contribute to the development and implementation of annual marketing plans
To assist in the planning, development and execution of Indonesia PR/consumption programs
To build Rich's Customer Care Centre as the expert in NDWT by coordinating and developing workshops and seminars to enhance customers' skills and knowledge
Assists with coordination of special department projects
Benchmark studies, focus groups & related research projects
Coordinate internal distribution of literature
Coordinates distributing of market information from marketing department to all related areas
Co-ordination between field, Regional Marketing and HQ
To maintain close communication with key associates to ensure adequate understanding of progress, problems or changes
To help improve and maintain a systematic and clear communication between field associates, Regional Marketing and HQ