Product Marketing Specialist

ATL PRODUCT MARKETING
Prepare and upload product profiles, product information, and related promotional programs to Website and Social Media platforms.
Conduct product surveys and collect feedback from End Users (EU) and PS to support product and marketing improvements.
Support new product launch activities, including preparation and management of CO/CQ documents, barcodes, user manuals, and product specifications.
DISPLAY & POSM
Manage display stand development, including design coordination, budget control, quality tracking, and implementation follow-up.
Coordinate display orders, display layouts, and monitor display conditions across assigned channels.
Manage POSM development, including budget planning, design coordination, allocation, and utilization tracking.
Verify and maintain the accuracy of product information displayed on price tags at retail stores.
Track model performance by channel, including display coverage, sell-out performance, and replacement rate (RR).
Support the implementation and tracking of PS incentive schemes.
EVENTS & ACTIVATION
Coordinate and support the execution of seminars, roadshows, activations, and special events
Ensure marketing materials, product displays, and event requirements are properly prepared and executed.
PRODUCT TRAINING
Prepare, update & develop training materials, including One-page sheets, Catalogues, PowerPoint presentations, and Videos.
Conduct product knowledge training for FSM, PSTL, PS, ME & internal teams.
Prepare & make reports related to Training activities.
All other related tasks assigned by Line Manager.