Quản lý thương hiệu (Ecommerce)

Mô tả Công việc
The Brand Leader will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. The Brand Leader will play an ownership role in strategic planning and execution of the go-to market strategy for the assigned e-Commerce platforms and brands. Primary responsibilities include develop and implement brand-building strategies that increase sales/profits and customer engagement. Running daily operations of the e-Commerce's stores for an assigned set of brands.
Key Responsibilities but not limited to:
· Coordinate cross-functionally to ensure consistency in brand-related decisions
· Propose, develop and execute brand strategy including channel selection, product strategy, pricing strategy and go-to market approach
· Maintain quality control of the product listings, ensuring all information is accurate and that product and pricing are up to date.
· Measure and report on category/item performance as well as provide suggestions on continuous improvement strategies to improve e-Commerce stores performance;
· Oversee marketplace management, digital marketing operations and digital platform operations;
· Forecasting of annual sales and management of inventory planning & replenishment;
· Identify and execute the marketing roadmap and program innovation to drive this vision using Promos, Coupons, CPC ads, Display ads;
· Partner with Digital Advisor, Client Sales, Creative Development, and Support departments on launch successes including merchandizing, performance management, etc.;
· Performing market research; Monitor trends and keep a close eye on competitive products in the marketplace; Analyse brand positioning, consumer insights and other various data including, but not limited to sales trend, conversion rates and return trends.