Working Location: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC.
Team: Product Marketing
Line report: Brand Director (Solid Line)
ABOUT LIXIBOX
Lixibox is a beauty-tech company building and scaling beauty and wellness brands across Vietnam, the U.S., Canada, and Southeast Asia.
Backed by Silicon Valley investors, we combine brand building, e-commerce, technology, and operations to bring innovative products to consumers around the world through Amazon, Shopify, TikTok Shop, Shopee, retail partners, and our own direct-to-consumer channels.
As we expand internationally, we're building the next generation of leaders, operators, and growth talent who want to work beyond a single market.
This is an opportunity to gain hands-on experience in global business, work across multiple countries and functions, and help build brands that reach millions of consumers - all while based in Vietnam.
If you thrive in a fast-moving environment, enjoy taking ownership, and want to create real impact, we'd love to hear from you.
ABOUT THE ROLE
We are looking for a Regional Brand Manager to lead Halio's brand growth across Southeast Asia.
This role is responsible for building brand awareness, driving consumer demand, developing go-to-market strategies, and executing impactful marketing campaigns that support sustainable growth across the region.
You will work closely with Revenue, In-house Marketing agency, Product Development, and Operations teams to ensure strong alignment between brand strategies and commercial execution.
This is a highly hands-on role for someone who enjoys building brands, launching products, understanding consumers, and turning insights into impactful marketing programs.
The ideal candidate combines strategic thinking with execution excellence and thrives in a fast-moving environment where speed, creativity, and ownership matter.
I. RESPONSIBILITIES:
Brand Strategy & Market Development
Develop and execute annual brand plans for Singapore and key Southeast Asia markets.
Define market-specific growth priorities while maintaining global brand consistency.
Adapt brand positioning, messaging, and communication strategies to local market needs and consumer behavior.
Identify market opportunities, consumer trends, and competitive advantages to strengthen brand performance.
Build scalable brand playbooks that support future expansion across SEA.
Product Marketing & Launch Excellence
Lead end-to-end product launch planning and execution across SEA markets.
Develop launch strategies, product messaging, campaign toolkits, and training materials.
Create compelling consumer-facing stories that drive awareness, consideration, and conversion.
Partner with Product Development teams to provide market feedback and support future product innovation.
Monitor launch performance and optimize plans based on consumer and commercial insights.
Integrated Marketing & Campaign Management
Lead integrated marketing campaigns across paid, owned, earned.
Develop campaign briefs and work closely with the in-house Marketing Agency to deliver high-quality creative and content.
Manage campaign timelines, budgets, deliverables, and performance tracking.
Ensure all campaigns are locally relevant while maintaining strong brand consistency across markets.
Analyze campaign results and recommend optimizations to improve effectiveness and efficiency.
Consumer Insights & Market Intelligence
Own the SEA consumer insight agenda through market research, social listening, customer feedback, and trend analysis.
Develop deep understanding of Gen Z and Millennial beauty consumers across Southeast Asia.
Translate insights into actionable recommendations for brand strategy, product development, and campaign planning.
Monitor category trends, competitor activities, and emerging opportunities across key markets.
Creator, Community & Partnership Development
Develop local creator and influencer strategies tailored to each SEA market.
Build relationships with creators, communities, media partners, retailers, and ecosystem partners.
Identify partnership opportunities that strengthen brand visibility and consumer engagement.
Support local activations, collaborations, and brand-building initiatives.
Cross-Functional Collaboration
Partner closely with Revenue, In-house Marketing agency, Product Development, Operations and Finance teams.
Align brand initiatives with business priorities and launch calendars.
Ensure marketing investments support commercial objectives and channel growth.
Present brand plans, campaign results, consumer insights, and recommendations to leadership teams.
Team Leadership
Lead and develop the
Marketing Executive.
Manage external agencies, freelancers, creators, and vendors.
Foster a culture of ownership, creativity, collaboration, and continuous learning.
