Regional Activation Assistant Manager - North Region

Job Purpose:
To plan, execute, and evaluate impactful trade activation programs within assigned regions, driving sales growth, enhancing brand presence, and optimizing ROI, while ensuring alignment with regional sales strategies and company objectives.
Accountabilities:
1. Regional Activation Planning & Execution
- Develop and gain approval for regional activation and promotion plans, aligning with brand strategy and sales targets.
- Lead the flawless execution of in-store activations and promotional campaigns, ensuring on-time delivery and adherence to quality standards.
- Coordinate closely with Regional Trade Manager, Sales team, Trade team & Brand team and Agencies to optimize program implementation.
- Develop and allocate supporting POSM materials to amplify campaign impact.
2. Performance Monitoring & Analysis
- Conduct rigorous post-activity analysis to measure campaign effectiveness, including sales volume, market share, and ROI.
- Analyze market data, competitor activities, and consumer feedback to identify trends and improvement opportunities.
- Develop and deliver timely performance reports, providing actionable insights and recommendations for program adjustments.
- Track KPIs against targets and ensure alignment with regional sales goals.
3. Commercial Team Collaboration
- Provide necessary support tools, training, and materials for the sales team for effective campaign implementation.
- Address inquiries and provide timely support to the sales team during activation execution.
- To plan, execute, and evaluate impactful trade activation programs within assigned regions, driving sales growth, enhancing brand presence, and optimizing ROI, while ensuring alignment with regional sales strategies and company objectives.
- Foster strong collaboration with internal & external stakeholders to achieve shared objectives.
- Ensure execution framework: Right outlet selection - right activity - right target setting - right execution.
4. Budget Management & Compliance
- Manage campaign budgets effectively, ensuring activities are implemented within approved limits Monitor agency and supplier performance to ensure cost effectiveness and adherence to quality standards.
- Evaluate the cost-effectiveness of activities.