Retail Product & Ecommerce Development Specialist

1. Product Development (Merchandise)
• Research and identify consumer trends to develop merchandise concepts aligned with the Phúc Long brand (e.g., tumblers, lifestyle accessories, seasonal drops).
• Coordinate with design, procurement, and external vendors to develop, test, and finalize product SKUs.
• Manage development timelines, sample reviews, costing, and approvals to ensure on-time launch.
• Work with internal teams (design, legal, finance) to ensure packaging, branding, and labeling compliance.
• Support merchandise roadmap planning, from core collection to seasonal/limited launches.
2. Ecom Channel Development (TikTok Shop, Shopee)
• Lead the setup and management of official Phúc Long stores on TikTok Shop and Shopee.
• Coordinate livestream, short video content, and promotional calendar in partnership with creative and media teams.
• Collaborate with platform reps (TikTok, Shopee) for visibility opportunities, campaign slots, and traffic-driving tools.
• Monitor inventory flow, pricing, and conversion metrics; optimize performance through content, promotion, and merchandising.
• Manage campaign execution, reporting, and post-mortem analysis for all e-commerce initiatives.
3. Cross-functional & Project Management
• Liaise with supply chain, legal, operations, and digital teams to ensure product availability, compliance, and seamless customer experience.
• Assist in creating internal process checklists and documentation for new channel operations.
• Support in customer engagement and loyalty integration within new e-commerce channels (i.e. voucher syncing, CRM tie-ins).