Sales Manager (FMCG)

RESPONSIBILITIES
We are looking for a dynamic candidate who has a good understanding of FMCG (Fast Moving Consumer Goods) / CPG (Consumer Packaged Goods) Sales, Marketing & Distribution, and has developed business in the SEA Region.
Lead the sales planning, development, and achievement of sales targets.
Developing and implementing sales strategies for accelerating growth with sustained profitability in line with the annual business plan (ABP).
Identify and appoint distributors in new markets.
Overlooking the work of distributors and/or other relevant agencies.
To identify and develop new product or positioning opportunities.
Exploring and developing new business opportunities across multiple trade channels such as- General Trade, Modern Trade: big box retailers, discount stores, pharmacies, HORECA and other such channels.
Create, maintain & expand distributor relationships.
Work closely with the directors, supply chain team & distributor teams to create processes between the company and the distributors that are simple, robust, and efficient in facilitating the unrestricted flow of necessary information on ordering, shipments, and sales.
Work very closely with distributor team to achieve sales targets monthly, by geography, by brand and by pack (or any such relevant metric).
Analyse sales and stock availability in each region / territory and monitor secondary and tertiary sales on a weekly/fortnightly basis. Motivate, direct, and coach the sales team to ensure adequate coverage, improved distribution depth and good product visibility.
Manage the co-ordination with the factories for timely production and dispatch of goods.
Work with the design & marketing team for conceptualising, planning, and implementing brand promotions along with necessary marketing collaterals.
Ensuring perfect execution of the planned BTL (below the line) and merchandizing activities.
Will be important to understand the INCO terms and port logistics operations from the port of import.