Senior Adtech and Analytics Manager

WHO ARE WE

TotallyAwesome is the brands partner in a digital world. We are world's most advanced forum for kids, teens and families, and brands to safely interact across thousands of apps, games, and websites. We enable a kids-safe ecosystem with more than 300 million monthly active users across APAC. We adhere to and support international governments' most advanced regulations protecting kids' data privacy. We do this through the deployment of bespoke technology designed specifically to offer kids contextual and customised content through age-appropriate engagement.

Its headquarter is in Singapore, with offices in Australia, Indonesia, Japan, Korea, Philippines and Vietnam.

JOB RESPONSIBILITIES

Job Overview:

This role stays in the Adtech and Analytics team within Campaign Delivery

Adtech and Analytics team will be responsible for evolving TotallyAwesome's delivery team's reputation (internally & externally) and quality of output to ensure TotallyAwesome is world class, frictionless, strategic and insight-driven

This team is key in:

• Gathering insights from campaign delivery, to research and develop new approaches and platforms to transform our campaign delivery in many aspects and improve the quality of products to our clients
• Optimizing the management and use of data in decision-making processes of campaign delivery
• Implementing solutions, both short term (technical operational support, insights, reports) and long term (business development, strategic recommendations) and ensuring they are built on solid tech and are data-driven way.

In the concrete next steps: Adtech and Analytics team will work closely with Dev Lead/Solution Architect, and Campaign Operations, Research and Insight, Supply, and AM on the matters of:

• New tech solutions to improve campaign optimization and performance
• Streamline the processes to increase collaboration and prioritization
• Recommend automatic features and AI solutions to reduce manual workload, human errors, to improve QC processes of campaign delivery
• Recommend and input into Platform and Dashboard building
• Support Ops team in short term solution for automation, and collaborate with Dev team for long term solution for automation of campaign operations

How will YOU contribute to the Team?

30% focus on data and technicality of campaign operations

• Collect all the available data points into a data pool
• Design and define the categories, data variables system to make sure all data pulled back from different platforms via API can be synchronized on central data pool and consistent for analysis
• Support Campaign Operations in technical side for current products (Google Ads, AA) and new products (In-game ads) such as in the matter of discrepancy, 3rd party tracking, etc.
• Improve campaigns' performance and internal process by deploying automated features as short term solutions (on Google Data Studio, Google Docs Editors suite, Jira)
• Work closely with Campaign Operations to improve automatic QC processes

70% focus on platforms

• This is the key bridging position to architect and connect Campaign Operations Team, AM and Dev Team in bringing the processes of campaigns operations to a centralized platform
• Have short term solutions to automatize data analysis processes, data reporting and visualization of digital campaigns
• Design, brief dev and carry on the project of first version of centralized ad console and 3rd party ad server to set up, optimize and track all campaigns and dashboard report: planning of purposes, functions, data, tracking, use-case diagram, sequence-diagram, user flow, UI/UX, testing, etc.,.

DESIRED SKILLS AND EXPERIENCE

Do YOU have what it takes to succeed?

Education: Bachelor's degree in a relevant field

Experience:

• 4+ years in a hands-on technical ad operations & consulting role, in an AdTech environment
• Understanding the architect of digital ad operations infrastructure and ecosystem (Tech stack and platform architecture definition, understanding of flow, database structure, how it works of techs behind ad operations: adserver, DMP, DB, Ad trafficking platforms, Ad tag, third party tracking, etc.
• Experience with scalable system, solving bottle neck problem in database
• Understanding of digital media & digital media metrics
• Data analysis: some basic knowledge of data analysis such as collect, clean, prepare data, visualize data with Tools: Excel, Tableau, Stata, MySQL
• Programming languages: Python, JavaScript. Good to have knowledge of Google Cloud.
• Experience in SQL or API database Query.

Communication

• Effective communication skills, both written and verbal
• Highly organized, detail orientated, demonstrated project management capabilities

Technological Savvy/Analytical Skills:

• Demonstrate superior familiarity with technology in order to be able to identify suitable ad tools, platforms, and processes for the business with strong analytical, creative, and strategic skills.
• Great with numbers and math, able to analyze data efficiently

OUR ETIQUETTE

At TotallyAwesome, we work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. In our culture, you are encouraged to:

Our people are at the heart of what we do at TotallyAwesome and the driving force behind our growth and success. We value our culture as the lifeblood of our business and work hard every day to maintain this as we continue to grow and scale our team. We believe in offering opportunities to learn and grow every day and we've got a strong track record in developing great people.

We are proud to be an equal opportunity workplace. We review job applications without regard to their race, color, religion, gender identity, national origin, citizenship, age, marital status.

Finally, we are a team of passionate experts. We are not just leading in this industry, we are defining it.

WHAT CAN WE OFFER YOU

• Our people are at the heart of what we do at TotallyAwesome and the driving force behind our growth and success.
• We value our culture as the lifeblood of our business and work hard every day to maintain this as we continue to grow and scale our team.
• We believe in offering opportunities to learn and grow every day and we've got a strong track record in developing great people.
• We are proud to be an equal opportunity workplace. We review job applications without regard to their race, color, religion, gender identity, national origin, citizenship, age, marital status.
• Hands-on experience working with the leading kids & family brands across Australia & New Zealand bringing to life some of the most innovative and engaging digital experiences for our audiences.
• Birthday days off!
• Finish early Fridays!
• Social work environment
• Flexible working arrangements
• Mentorship programs
• Remote working support across APAC markets
• Finally, we are a team of passionate experts. We are not just leading in this industry, we are defining it.