CÔNG TY CỔ PHẦN THƯƠNG MAI KOVA ( SƠN VÀ CHỐNG THẤM KOVA )
Địa điểm làm việc : KOVA Center, 92G - 92H Nguyễn Hữu Cảnh, Quận Bình Thạnh, TP Hồ Chí Minh.
Thời gian làm việc : Thứ 2 - Sáng Thứ 7 ( 8h00 - 17h00, Sáng Thứ 7 : 8h00 - 12h00 )
MTCV
1/ Identify consumers' needs and wants for KOVA products, provide inputs and work with R&D, Technical team to design the right package and winning fomula, qualify the product and package through various tests, overseeing the design and implementation of new product concepts
2/ Accountable for researching and analyzing market trends, industry to report on brand growth, update consumer portrait, consumer engagement funnel and portfolio's market competitiveness
3/ Communicate and work with all stakeholders to determine brand objectives and marketing strategies, develop and implement strategies to drive business initiatives
4/ Monitoring, managing and auditing brand equity and brand identity, taking deep-dive into market information to get insight for creating/optimizing the band propeller
5/ Coordinate with sales, Trade and other departments, agencies, suppliers to develop and optimize marketing campaign (Brand activation and promotion), developing campaigns and marketing strategies, liaising between creative and other departments.
6/ Craft promotion/pricing strategy and customer/distributor trade terms with Trade Marketing team
7/ Initiating tailor-made friendly toolkits for driving sales and exposing brand essence (including POSM, sales kit, prints, digital banners, social contents, in-store activation and demos, etc..)
8/ Implementing works which are related to Marketing Operation and assigned by line report.
1/ Trình độ học vấn: Bachelor, majors in Business Administration, Marketing, Economics, Communications
2/ Số năm kinh nghiệm:
- Minimum of 2 years of brand management, consulting or consumer journey experience or similar
- Experience in product launches will be preferred.
3/ Kỹ năng Anh văn: intermediate level
4/ Kỹ năng vi tính: Thuần thục
5/ Phẩm chất cá nhân:
- Good attitude in being eager to learn and a driven individual
- Excellent forward-thinking, strategic and courageous leadership skills
- Strenghts with business mindset, strategic and analytical thinking
- Ability to drive innovation and brand growth
6/ Yêu cầu khác: Experience working across teams/functions with impeccable results is A PLUS