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Senior Brand Manager
Công Ty TNHH AkzoNobel Việt NamĐịa điểm làm việc: Hồ Chí Minh
Hết hạn: 14/07/2024
- Chi tiết công việc
- Giới thiệu công ty
Mức lương: Thỏa thuận
Loại hình: Toàn thời gian
Chức vụ: Quản lý
Mô tả công việc
1. Product Portfolio development and implementation of the ASEAN exterior paints strategy
• Regularly analyze the category, insights and trends, and competition; identify opportunities for growth and give inputs to ensure that the Exterior & WTP product platform stays relevant and compelling to the consumer and ahead of competition.
• Support regional exterior projects by actively contributing country's information and working in multifunctional teams.
• Initiate and/or participate in market research on concepts.
2. Brand management:
• Manage the implementation of the ASEAN brand architecture for PEP & WTP and manage any related implications (migrate, phase out, re-name, launch) with minimum disruption to the business
• Manage NPIs and collaborate with different functions (RD&I/TS, Supply Chain, Sales and Trade Marketing) and outside agencies to ensure quality and on-time launch.
• Monitor and analyse costs and price movements. Make price adjustment recommendations based on local information.
• Collaborate with Trade Marketing and/or Sales for the channel strategy for PEP & WTP category.
• Collaborate with Supply Chain on demand planning and the phase in/phase out of stock.
• Cost control to ensure all activities is within marketing budget and optimize ROI.
• Work closely with support functions to ensure smooth execution and delivery business objectives.
3. Implement Brand Equity and Marketing activities
• Drive the communication strategy for PEP & WTP category and ensuring alignment with regional directions/strategies
• Develop and implement integrated media campaigns considering 360 touchpoints; measure, evaluate and course-correct all media activities.
• Collaborate with Customer Marketing & Sales team to deliver local activation program.
• Develop collaterals for consumers based on consumer insights; develop in-store collaterals in collaboration with Sales/Trade Marketing. Manage delivery to market; evaluate effectiveness
4. Effective management of brand budget and achievement of brand target revenue
• Grow Exterior product platform and ensure healthy margins and profitability.
• Provide inputs and insights to business analysis and financial analysis of PEP & WTP category
• Contribute to a smooth country marketing planning process for Exterior
• Help in preparing the monthly and quarterly country review as part of monthly operations reporting
• Track A&P spend against monthly, quarterly and yearly budget; reconcile with Finance regularly.
• Regularly analyze the category, insights and trends, and competition; identify opportunities for growth and give inputs to ensure that the Exterior & WTP product platform stays relevant and compelling to the consumer and ahead of competition.
• Support regional exterior projects by actively contributing country's information and working in multifunctional teams.
• Initiate and/or participate in market research on concepts.
2. Brand management:
• Manage the implementation of the ASEAN brand architecture for PEP & WTP and manage any related implications (migrate, phase out, re-name, launch) with minimum disruption to the business
• Manage NPIs and collaborate with different functions (RD&I/TS, Supply Chain, Sales and Trade Marketing) and outside agencies to ensure quality and on-time launch.
• Monitor and analyse costs and price movements. Make price adjustment recommendations based on local information.
• Collaborate with Trade Marketing and/or Sales for the channel strategy for PEP & WTP category.
• Collaborate with Supply Chain on demand planning and the phase in/phase out of stock.
• Cost control to ensure all activities is within marketing budget and optimize ROI.
• Work closely with support functions to ensure smooth execution and delivery business objectives.
3. Implement Brand Equity and Marketing activities
• Drive the communication strategy for PEP & WTP category and ensuring alignment with regional directions/strategies
• Develop and implement integrated media campaigns considering 360 touchpoints; measure, evaluate and course-correct all media activities.
• Collaborate with Customer Marketing & Sales team to deliver local activation program.
• Develop collaterals for consumers based on consumer insights; develop in-store collaterals in collaboration with Sales/Trade Marketing. Manage delivery to market; evaluate effectiveness
4. Effective management of brand budget and achievement of brand target revenue
• Grow Exterior product platform and ensure healthy margins and profitability.
• Provide inputs and insights to business analysis and financial analysis of PEP & WTP category
• Contribute to a smooth country marketing planning process for Exterior
• Help in preparing the monthly and quarterly country review as part of monthly operations reporting
• Track A&P spend against monthly, quarterly and yearly budget; reconcile with Finance regularly.
Yêu cầu công việc
• Bachelors is required
• Minimum of 7 years in a related marketing role, experience with decorative paints preferred
• Preferably from a multinational organization (regional or global presence)
• Proficient in English
• Computer skills: Microsoft PowerPoint, Excel, Word
• Ability to multi-task
• Strong leadership/ team player/ Entrepreneurship
• Influent ability
• Negotiation & Communication skills
• Integrity
• Minimum of 7 years in a related marketing role, experience with decorative paints preferred
• Preferably from a multinational organization (regional or global presence)
• Proficient in English
• Computer skills: Microsoft PowerPoint, Excel, Word
• Ability to multi-task
• Strong leadership/ team player/ Entrepreneurship
• Influent ability
• Negotiation & Communication skills
• Integrity
Quyền lợi được hưởng
Thưởng
Attractive bonus
Chăm sóc sức khoẻ
Premium healthcare for employee and family
Đào tạo
Training opportunity
Attractive bonus
Chăm sóc sức khoẻ
Premium healthcare for employee and family
Đào tạo
Training opportunity
Thông tin khác
NGÀY ĐĂNG
14/06/2024
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị
KỸ NĂNG
Quản Lý Thương Hiệu, Digital Marketing, Branding, Brand Management, Marketing 360 Process
LĨNH VỰC
Sản xuất
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
SỐ NĂM KINH NGHIỆM TỐI THIỂU
7
QUỐC TỊCH
Không hiển thị
Xem thêm
14/06/2024
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị
KỸ NĂNG
Quản Lý Thương Hiệu, Digital Marketing, Branding, Brand Management, Marketing 360 Process
LĨNH VỰC
Sản xuất
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
SỐ NĂM KINH NGHIỆM TỐI THIỂU
7
QUỐC TỊCH
Không hiển thị
Xem thêm
Nộp hồ sơ liên hệ
Công Ty TNHH AkzoNobel Việt Nam
Giới thiệu công ty
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