Senior Brand Manager

• Research & develop new products
• Develop short-term (1-year) and long-term strategies and plan Marketing for the brand/catergory to achieve the company's business goals.
• Lead external partners to plan and execute ATL & BTL activities to achieve brand/industry goals and objectives
• Check, monitor and evaluate the effectiveness of marketing activities after implementation
• Lead market research and Brand measurement programs with related partners. Regularly check and analyze data about the market, brands, competitors and propose short-term and long-term plans to the CMO
• Coordinate with Sales Department to periodically survey the market and report to the CMO.
• Supervise the design and production to ensure that product packaging and POSM are made in as agreement, company and brand/catergory standards as well as ensure the production plan
• Coordinate with Sales, Supply Chain, Warehouse Management, Production, Finance, Internal Audit, QA, Distribution, etc. to develop MKT products/activities to achieve goals and KPIs suggest.
• Work closely and exploit opportunities for cooperation with Nestlé food to bring the most benefits to La Vie and Nestlé's business.
• Monitor and plan PFME costs in accordance with regulations, timely and effectively.
• Coordinate with Commercial Development Team (CDT) department to plan programs to support the Sales Department
• Other tasks assigned by Line Manager.