Mô tả công việc
• Research & develop new products
• Develop short-term (1-year) and long-term strategies and plan Marketing for the brand/catergory to achieve the company's business goals.
• Lead external partners to plan and execute ATL & BTL activities to achieve brand/industry goals and objectives
• Check, monitor and evaluate the effectiveness of marketing activities after implementation
• Lead market research and Brand measurement programs with related partners. Regularly check and analyze data about the market, brands, competitors and propose short-term and long-term plans to the CMO
• Coordinate with Sales Department to periodically survey the market and report to the CMO.
• Supervise the design and production to ensure that product packaging and POSM are made in as agreement, company and brand/catergory standards as well as ensure the production plan
• Coordinate with Sales, Supply Chain, Warehouse Management, Production, Finance, Internal Audit, QA, Distribution, etc. to develop MKT products/activities to achieve goals and KPIs suggest.
• Work closely and exploit opportunities for cooperation with Nestlé food to bring the most benefits to La Vie and Nestlé's business.
• Monitor and plan PFME costs in accordance with regulations, timely and effectively.
• Coordinate with Commercial Development Team (CDT) department to plan programs to support the Sales Department
• Other tasks assigned by Line Manager.
Yêu cầu
• At lease Bachelor Degree in Marketing, Business Administration or related majors
• Minimum of 4-5 years of experience in marketing: managing a brand (preferably in well-known MNC FMCGs industry) and leading the development & implementation of integrated campaigns
• Demonstrated ability to lead projects with multi-disciplinary teams.
• Capacity to understand & reason with business & brand perspectives.
• Experience in managing & launching innovation & renovation projects
• Good English communication, interpersonal skills & project management skills
• Computer: MS-Office knowledge.
• High ownership & proactive in leading initiatives
Quyền lợi
Thưởng
Competitive welfare regime: 13th and 14th monthly salaries; awarding achievements; bonuses on major
Chăm sóc sức khoẻ
Additional insurance: Accident 24/24; Inpatient insurance (hospitalization and surgery)
Đào tạo
Training Opportunities and Career Path Development
Thông tin khác
NGÀY ĐĂNG
[protected info]
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý Thương Hiệu
KỸ NĂNG
Marketing, FMCG, Branding, Brand Management
LĨNH VỰC
Hàng tiêu dùng
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
SỐ NĂM KINH NGHIỆM TỐI THIỂU
4
QUỐC TỊCH
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Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:
Hạn nộp: 04/09/2026
