Senior Brand & Visual Designer (Inhouse Marketing)

Mô tả Công việc
The Senior Graphic Designer is responsible for developing visual concepts, creative directions, and brand-consistent design assets for TEKCOM's corporate brand, product communication, and marketing activities. This role supports the Marketing Manager in translating strategic branding objectives into impactful visual communication across branding materials, packaging, POSM, sales enablement tools, exhibitions, digital assets, and other brand touchpoints. The role is expected to bring strong agency-level design thinking, AI-enabled creative workflow, and a clear ambition to contribute to building TEKCOM's brand image in global B2B wood materials, wood products, furniture, and related markets.
1.Creative Concept & Visual Direction - 20%
Develop concepts, key visuals, moodboards, layout systems, and visual directions for corporate branding, product communication, campaigns, events, and sales materials.
Translate marketing objectives and product positioning into clear, consistent visual communication for both local and international markets.
Contribute to the development of visual guidelines and design systems to strengthen brand consistency across all touchpoints.
2. Branding, Packaging, POSM & Marketing Assets - 50%
Design and adapt branding materials, brochures, leaflets, catalogues, product sheets, presentations, digital/social assets, packaging, labels, POSM, booth/event visuals, and sales support materials.
Ensure all outputs are consistent with TEKCOM brand standards and the quality level required for global B2B customers.
Prepare final artworks, mock-ups, and visualization materials for online/offline use, customer meetings, exhibitions, and sales activities.
3. AI-enabled Creative Workflow - 10%
Use AI tools fluently to explore visual directions, create moodboards, sketch ideas, generate references, and improve design efficiency.
Apply AI responsibly to accelerate ideation while maintaining originality, brand consistency, and professional design judgment.
Stay updated with design trends, AI tools, and global visual references relevant to B2B, wood materials, and furniture markets.
4. Project Coordination & Production Quality Control - 20%
Coordinate with vendors, printers, photographers, production houses, freelancers, and agencies to ensure final output quality and brand consistency.
Check artwork specifications, printing files, color, layout, materials, and finishing details before production or publication.
Manage multiple design requests and project timelines, ensuring accuracy, consistency, and timely delivery.