Senior Business Analyst (Martech)

Job Purpose
- The job holder responsible for application development: Directly consulting and analyzing development requirements from business units, ensuring complete and effective conversion of business unit requirements into application requirements.
- The job holder responsible for user support: Directly support users in daily activities, ensuring users' problems are handled as quickly as possible, meeting their business needs
Key Accountabilities (1)
Responsibility in developing applications
- Receive requests to develop and improve products, processes, and features from business units. Analyze and advise business units the most effective plan to fulfill requirements.
- Talk to the development department to design a solution for these requirements. Develop detailed requirements specification in a language suitable for programmers (developer); Ensure development
requirements are clear and technologically feasible.
- Participate in coordination with the professional unit to check the development results, to ensure that the application meets the requirements agreed with the business unit. The role will be the central point of contact between the technical Marketing
Technology team and the broader business. It will support the technical Marketing Technology team in implementing and managing a range of pieces of software.
- Prepare and issue user manuals for technology products.
- Participate in direct training on products and technology features for IT support department and professional staff if necessary
Key Accountabilities (2)
Responsibilities in user support:
- L2, L3 level support with assigned requirements.
Key Accountabilities (3)
Other responsibilities
- Participate in technology projects as assigned. The role will provide Campaign Management and executional support to the Digital Media team. You will be the lead in implementing and managing new and existing Digital Marketing Technology
- Participating in the development of business processes and guidelines of the Unit.
- Participate in technology risk handling as assigned.
- Perform other tasks as required by management.