Senior Business Development

About Vibula
Vibula is a social commerce agency, an official TikTok Shop Partner (TSP) and a TikTok MCN. We run brands' business on TikTok Shop, Shopee and Lazada end to end: livestream studios and hosts, KOC and affiliate creator networks, short-form content, shop operations and performance ads. Our clients include leading FMCG, mom & baby, nutrition, beauty and consumer electronics brands in Vietnam.
Website:
[protected info]
Fanpage:
[protected info] The role
You will bring new brands to Vibula and build the agency and platform partnerships that send deals our way. You will own the pitch from first brief to signed scope: working with our Strategy, Planning and Creative teams to turn a brand's e-commerce goals into a livestream, creator and content plan they want to buy, priced so it makes money for both sides.
What you will sell
Livestream: brand livestream production, hosts and studios, for always-on selling and mega sale days.
Affiliate & KOC: creator seeding, sample programmes and commission-based affiliate campaigns on TikTok Shop.
Creator booking & social: KOL/KOC booking, social outreach and content strategy.
Short-form video: TikTok video and UGC production.
Shop operations & ads: TikTok Shop, Shopee and Lazada store management and shop ads.
Integrated campaigns: social commerce campaigns for product launches, Tet and mega sale days.
What you will do
Win new brands
Hunt brands with e-commerce and trade marketing budgets in FMCG, mom & baby, nutrition, beauty, personal care, F&B and consumer electronics.
Reach the right people: brand managers, e-commerce managers, trade marketing and digital leads.
Turn briefs into pitches with Strategy, Planning and Creative: decks, livestream plans, creator lists, GMV projections and quotations.
Scope and price deals as retainers or projects (live hours, creator fees, production, management and strategy fees) and protect the margin on every quote.
Close, then hand over to Account Management with a clear scope, KPIs (GMV, ROAS, live hours, views) and timeline.
Build the pipeline around the selling calendar: Tet, mega sale days from 9.9 to 12.12, product launches and brands' budget cycles.
Build agency and platform partnerships
Build co-selling relationships with media agencies, creative agencies and agency networks that need a social commerce execution partner.
Work with TikTok Shop, Shopee and Lazada teams on brand referrals, platform programmes and joint campaigns.
Set up and manage partner terms: referral fees, white-label delivery and revenue share.
Grow the business
Own a new-business revenue and gross profit target and keep the pipeline tracker up to date every week.
Grow first projects into retainers and upsell new services to brands already in the pipeline.
Track the market (TikTok Shop policy changes, competitor agencies, pricing) and feed what you learn back into our offers.
Coach junior BD staff and help build the team's pitch templates, pricing guides and case studies.
What success looks like
First month: know our services, pricing and case studies inside out, and meet our key agency and platform partners.
By month 3: a pipeline of qualified brand opportunities you built yourself, and your first deals closed.
By month 6: hitting your monthly new-business target, with at least one agency or platform partner sending you deals.
What we are looking for:
Must have
5+ years in business development, partnerships or B2B sales, including at least 2 years in e-commerce, social commerce, digital marketing or a platform business.
A record of closing B2B deals with corporate brands and negotiating commercial contracts.
A working knowledge of how brands sell on TikTok Shop, Shopee and Lazada: livestream, affiliate, creators, shop ads and mega sale days.
Able to read a brief and build a commercial proposal with scope, cost, margin and KPIs such as GMV and ROAS.
Confident pitching to brand managers and e-commerce leads.
Working English (upper-intermediate or above) for proposals and client meetings.
Bachelor's degree in any field.
Personal laptop required.
Nice to have
Experience at a social commerce or digital agency, an MCN, a TikTok Shop Partner or an e-commerce platform.
An existing network among FMCG, beauty or mom & baby brand teams.
Hands-on experience growing a TikTok channel or running your own online store or brand.
P&L ownership or experience running your own business.
Experience with brand partnerships, co-branding campaigns or large activations.
Why join Vibula
Work at the centre of social commerce: livestream, creators and TikTok Shop, with real brand budgets behind every pitch.
Real ownership: shape Vibula's new-business and partnership channels and grow with the team.
Competitive income: negotiable salary based on experience, plus attractive project bonuses.
Culture: team-building events, a Year-End Party and a creative, open workplace.
BENEFITS
Salary: Negotiable
Participation in SHUI as per regulations.
Performance evaluations 1-2 times per year depending on performance.
Annual health check-up, company trip.
Open and friendly work environment.
13th-month salary bonus depending on the company's business results.
Growth Opportunities: Work with top experts in TikTok, Shopee, and Lazada e-commerce, with a clear career advancement path.
APPLICATION
Submit your CV via email: [protected info]
Email subject: "Full Name_BDE"
Working hours:
Monday to Friday: 9:00 AM - 6:00 PM
Saturday: Work From Home (WFH) from 9:00 AM - 3:00 PM