Mô tả công việc
Mô tả Công việc
1. Data Analysis & Segmentation:
- Analyze customer data to identify segments, behaviours, value drivers and opportunities for personalized journeys.
- Work with data analysis team to build dashboards and reports to track KPIs (conversion rate, retention & churn rate, Average Revenue Per User (ARPU), CLV, campaign ROI etc.)
2. Campaign Management:
- Designing and executing targeted, insight-driven campaigns to increase revenue (e.g., data stimulation) and improve loyalty.
- Design targeted campaigns for: Customer acquisition, Retention and churn prevention, Upsell and cross-sell opportunities
- Monitor campaign performance and continuously optimize based on data insights
- Conduct A/B testing and customer experiments to improve engagement and ROI
3. Customer Lifetime Value (CLV) Maximization:
- Develop and implement CVM strategies (retention, cross sales...) to maximize Customer Lifetime Value (CLV)
- Utilize CRM tools and data platforms to manage customer lifecycle activities
- Collaborate with Marketing, Product, and Sales teams to optimize customer journeys
4. Cross-functional Collaboration: Working with Marketing, Sales, Data, and IT teams to deliver personalized offers.
Yêu cầu
Yêu Cầu Công Việc
- Bachelor's degree in Business, Marketing, Data Analytics, or related fields
- 2-5+ years of experience in CRM, CVM, Growth, or Data Analytics roles
- Strong analytical skills and data-driven mindset
- Proficiency in CRM tools, commercial acumen, and strategic planning
- Experience with tools such as: SQL / Excel / Python (preferred), CRM platforms (e.g., Salesforce), data visualization tools (e.g., Power BI, Tableau)
- Understanding of customer segmentation and lifecycle management
- Strong communication and stakeholder management skills
- Experience in fintech, banking, telco, or e-commerce industries
Quyền lợi
Laptop
Chế độ bảo hiểm
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Nghỉ phép năm
Thông tin chung
Nơi làm việc
- số 9 Đoàn Văn Bơ, Phường 13, Quận 4, Thành phố Hồ Chí Minh
Cách thức ứng tuyển
Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:
Hạn nộp: 30/05/2026
