Senior Digital Executive / Performance Specialist

Department: Digital
Reports to: Digital Manager
Key Responsibilities
1.
Digital Media
Planning
Analyze client briefs, campaign objectives and target audiences to recommend suitable digital media approaches.
Develop media plans covering channel selection, budget allocation, estimated KPIs and timelines.
Collaborate with Account, Planning and Creative teams to align campaign content, ad formats and measurement plans.
2.
Campaign
Execution and Optimization
Set up, manage and optimize campaigns across Meta, TikTok, Google and other relevant platforms.
Monitor spending, delivery and performance against Awareness, Engagement, Traffic, Lead and Conversion objectives.
Recommend adjustments to audiences, creatives, bidding and budgets based on campaign results.
Conduct A/B testing and apply findings to improve campaign performance.
3. Measurement and Reporting
Coordinate the setup and validation of tracking through GA4, GTM, advertising pixels and conversion events.
Consolidate and validate data, and prepare regular reports using Excel, Google Sheets or Looker Studio.
Translate performance data into clear insights, key learnings and actionable next steps.
Participate in client presentations to explain media plans, campaign results and optimization recommendations.
4.
Project
Coordination
Independently manage assigned campaigns to meet agreed timelines, budgets and deliverables.
Coordinate with internal teams and platform partners to resolve account, creative, tracking and delivery issues.
Guide and review the work of Junior Executives or Interns when assigned.
Stay up to date with digital marketing trends and platform developments, and recommend relevant applications.
5. Publisher & Vendor Management:
Collaborate and maintain strong relationships with local ad networks (Admicro, FPT, Zalo) and other publishers to execute media buys efficiently.
Requirements
At least 3 years of experience in digital media execution; agency experience is preferred.
Hands-on experience with Meta Ads, TikTok Ads and Google Ads, with the ability to manage campaigns from setup through reporting.
Strong understanding of CPM, CPC, CTR, CPV, CPL, CPA and ROAS, and how to evaluate them against campaign objectives.
Proficiency in Excel;
experience with GA4, GTM and Looker Studio is an advantage.
Strong analytical and problem-solving skills, with the ability to turn data into practical recommendations.
Ability to manage multiple projects, collaborate effectively and take ownership of assigned work.
Ability to read platform documentation and prepare and present reports in English.
Experience in Performance Marketing, E-commerce, TikTok Shop, FMCG, Beauty, Mother & Baby or Consumer Electronics is an advantage.