Senior Digital Marketing Specialist

Company Description: Established in 2014, SECOMM SOLUTIONS CONSULTING COMPANY LIMITED specializes in developing and providing ecommerce solutions based on various platforms and technologies such as Adobe Commerce (Magento), Shopify, Shopify Plus, Commercetools, etc. SECOMM has supported many businesses such as Vinamilk, Annam Group, NguyenKim, Changi Airport Group,... in successfully building highly complex ecommerce systems for large enterprises in Australia, Singapore, the United States, Hong Kong, Japan, and Vietnam.
Responsibilities:
Plan and execute the annual marketing strategy, aligned with SECOMM's business goals and expansion in Vietnam and Australia.
Lead the GTM strategy for new solution launches, including pricing, channel strategy, sales enablement, and promotional plans.
Develop multi-channel demand generation programs for B2B audiences.
Develop and execute SEO strategies for Vietnam and Australia, including visibility in AI-powered search and answer engines.
Plan and execute content across the marketing funnel (website, blog, case studies, eBooks, LinkedIn, Facebook) to build authority in eCommerce solutions market.
Distribute content through LinkedIn, email, communities, partners and expert-led channels such as leadership posts and webinars.
Plan and manage email marketing, newsletters, lead nurturing and re-engagement campaigns.
Plan and run B2B events: webinars, seminars, private networking events and events co-hosted with technology partners.
Manage partner and co-marketing programs with SECOMM's platform and solution partners.
Run and optimize paid campaigns; track the funnel from lead to opportunity with the Sales team using CRM and analytics tools.
Manage budgets, pacing, bid strategies and audience targeting across multiple markets to strictly meet performance goals (ROAS, CPA, CAC).
Use AI tools and automation for market research, content production, and reporting.
Work closely with Business Development and Delivery teams; coach and support junior team members.
Qualifications
At least 4 years of marketing experience, preferably in B2B, technology or eCommerce.
Good communication in English (written and spoken)
Experience marketing in Vietnam and Australia is a strong plus.
Good understanding of lead generation and marketing funnels
Hands-on experience with SEO, LinkedIn, email marketing and campaign reporting tools.
Experience organizing B2B events or partner programs is a plus.
Proficient in AI tools for content, research and campaign optimization.
Proactive, collaborative, and eager to learn in a fast-paced environment.
Benefits
Salary: Negotiable, plus bonuses and commissions based on leads and projects.
Annual salary review based on performance and contribution.
Full-time labour contract with full social insurance, 12 days of annual leave and public holidays as regulated.
Annual company trip, monthly birthday celebrations, year-end party.
Monday to Friday, 8:00 - 12:00 and 13:00 - 17:00.
Office: Floor 7, 9 Phan Ke Binh, Tan Dinh Ward, Ho Chi Minh City.
Apply via [protected info] with the subject line: [SECOMM - SENIOR DIGITAL MARKETING SPECIALIST] - FULL NAME or apply now!