SUCCESS PROFILE - QUALIFICATIONS & EXPERIENCE
Qualifications
• Bachelor's Degree in Business Administration, Marketing, Economics, Finance, Information Systems or related disciplines.
• Professional certifications in
Digital Marketing, Analytics, CRM, Data Analytics or AI for Business are preferred.
Experience
• 5+ years of experience in Digital Sales, Digital Marketing, CRM, Customer Growth, Digital Banking or related fields.
• Experience working with digital acquisition and customer engagement programs.
• Strong understanding of customer lifecycle management and digital sales funnels.
• Experience working with analytics and reporting tools.
• Exposure to marketing automation, CRM or customer engagement platforms is preferred.
• Experience participating in digital transformation initiatives is an advantage.
• Experience using AI-powered productivity tools (e.g., Microsoft Copilot, ChatGPT, Gemini or equivalent solutions) is preferred.
SUCCESS PROFILE - FUNCTIONAL COMPETENCIES
Digital Sales Management
• Understands digital sales strategy and customer acquisition frameworks.
• Able to execute and optimize digital sales initiatives.
• Able to align sales activities with organizational growth objectives.
• Able to identify opportunities to improve sales performance and customer experience.
AI Literacy & Adoption
• Understands fundamental concepts of Generative AI and AI-enabled business solutions.
• Able to effectively use approved AI tools to enhance productivity and decision-making.
• Able to identify practical business use cases for AI adoption.
• Demonstrates awareness of AI governance, risk and responsible usage principles.
Customer Journey & Personalization
• Understands customer needs and behavior across digital touchpoints.
• Able to map customer journeys and recommend improvements.
• Applies customer-centric thinking when designing campaigns and initiatives.
• Supports personalization efforts using customer data and insights.
Data Analysis & Insight Generation
• Able to collect, interpret and synthesize data from multiple sources.
• Converts data into meaningful business insights and recommendations.
• Develop reports to support performance monitoring.
• Analytical thinking applies to solve business problems.
Digital & Automation Capability
• Understands digital platforms & automation concepts.
• Supports implementation of workflow automation and operational efficiencies.
• Identifies opportunities to reduce manual effort through digital solutions.
• Collaborate effectively with technology and business stakeholders.
Experimentation & Growth Mindset
• Apply testing and learning approaches to improve outcomes.
• Use evidence and results to guide optimization decisions.
• Demonstrates curiosity and willingness to explore new approaches.
• Continuously seeks opportunities for growth and innovation.
Agile Mindset & Working
• Embraces agile principles and adaptive ways of working.
• Works effectively in cross-functional teams.
• Demonstrates flexibility and responsiveness to change.
• Supports continuous improvement initiatives.
SUCCESS PROFILE - LEADERSHIP COMPETENCIES
Strategic Mindset
Understands how digital sales and customer engagement contribute to organizational growth and transformation objectives.
Change & Innovation
Actively supports and drives adoption of new technologies, digital capabilities and AI-enabled ways of working.
Collaboration
Builds strong partnerships across business and technology functions to deliver shared outcomes.
Talent Development
Demonstrates commitment to continuous learning, digital upskilling and AI capability development.
Results Orientation
Takes ownership of targets and delivers measurable business outcomes through disciplined execution and continuous optimization.
