Senior E-Commerce Executive

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Focus: Performance Ads & Promotion Planning
Key Platforms: Shopee & TikTok Shop
Position Overview
Drive sales growth on Shopee and TikTok Shop through hands-on management of onsite and offsite advertising, promotion planning, and investment control. Work closely with other team members to support daily e-commerce operations and effective campaign execution.
Key Responsibilities
1. Performance Advertising
Plan, execute, and optimize advertising campaigns across Shopee and TikTok in line with sales targets and approved budgets.
Manage onsite advertising to increase product visibility, attract shoppers, and drive conversions within each platform.
Execute offsite advertising to drive external traffic to stores and product pages, with appropriate performance tracking.
Allocate and adjust budgets across platforms, campaigns, and product groups based on business priorities and actual performance.
Monitor GMV, ad spend, ROAS, CPC, CTR, and conversion rates; identify performance gaps and take action to improve results.
Work with Content, Livestream, and Affiliate teams to identify suitable content, products, and offers for advertising.
Test new creatives, products, and campaign approaches to improve advertising efficiency.
2. Promotion Planning & Investment Control
Develop monthly promotion plans and proposals for major platform campaigns, product launches, and other business activities.
Recommend focus products, promotional prices, vouchers, gifts with purchase, and campaign mechanics.
Calculate planned promotion investment, including discounts, brand-funded vouchers, gifts, and other related costs.
Assess the impact of promotions on sales, net selling prices, and margins, ensuring alignment with approved budgets and commercial policies.
Track actual spending against plans, monitor overlapping offers, and address any spending beyond approved levels.
Review campaign results and recommend improvements to future promotion plans.
3. E-commerce Operations Support
Work with team members to set up and verify prices, vouchers, gifts, product information, and promotional offers.
Monitor stock availability for advertised and promoted products, and coordinate adjustments when needed.
Support platform campaign registration, store preparation, and pre-launch checks.
Coordinate with order management, customer service, and logistics teams to resolve issues affecting the shopping experience and campaign performance.
Support other daily e-commerce operations as assigned, based on team needs.
4. Analysis & Reporting
Prepare regular reports on sales, advertising performance, and promotion investment.
Analyze results by platform, campaign, and product group, and translate findings into clear action plans.
Coordinate with platform representatives and relevant partners to identify growth opportunities and improve business performance.