Senior Expert, Business Marketing

Job Purpose
The job holder take responsibility for the activities of bussiness marketing of division, including:
1. Business Marketing Planning
2. Design of MKT content for Program/ Campaign
3. Marketing campaign management (i.e. above the line marketing - HO directly communicates withcustomer; direct marketing; below the line are those campaign communicated 4 Marketingperformance management
4. Marketing performance management
Key Accountabilities
1. Business Marketing Planning
• Develop and embed overall marketing calendar (including GTS, insurance) detailing marketing activities and linking each campaign to strategy (i.e. acquisition, retention, deepening) by economic segment, economic sectors/activities, customer groups
• Manage execution of marketing activities, budget, premium / stocks and provide monthly update
• Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
• Drive preparation and implementation of NPS survey
2. Design of MKT content for Program/ Campaign
• Design content for marketing program, campaign
• Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign
3. Marketing campaign management (i.e. above the line marketing - HO directly communicates with customer; direct marketing; below the line are those campaign communicated via sales channel)
• Develop, embed and manage campaign management mechanism including standard campaign specification, campaign proposal, campaign fulfilment process and documentation
• Strengthen public awareness and branding through collaboration with bank-wide Marketing team for marathon, above the line media, social media, strategic sponsorships, etc. (if any)
• Strengthen collaboration with Central Marketing team to leverage on resources for common campaign (e.g. TET premiums, Mid-autumn festival gifts, etc. if any)
4. Marketing performance management
• Develop KPIs and approach for assessment of marketing value
• Monitor marketing programs and campaign performance / fulfilment