Senior Expert, Customer Segmentation

Objective:
• Manage Customer Value Positioning for convenient application in the company's operational processes.
• Accurately and thoroughly identify and analyze the target customer group for each project product segment.
• Measure and analyze brand health periodically and effectively.
• Develop and manage the precise application of standards for each project segment.
• Optimize and manage personnel effectively based on KPIs allocated to each management personnel.
• Manage tasks according to approved schedules and budgets effectively.
Key accountabilities:
• Conduct customer behavior research to ensure the company's brand and products are accurately positioned and recognized in the market.
• Collaborate with the Project Marketing department, Customer Care division, and Sales division to develop market and customer research plans for all project segments.
• Implement market and customer research to achieve the company's business objectives.
• Take responsibility for the quality of research and cost management.
• Prepare quarterly research reports on market trends, customer behavior, and market share surveys for the segment market.
• Conduct research on the company's customer behavior using various data sources or omni-channel data.
• Coordinate with the branding department to measure the company's brand value and brand health.
• Collaborate with the branding and project marketing departments to measure the brand value and brand health of projects across all segments.
• Develop research standards, and oversee their usage and compliance at the corporate level.
• Develop research standards, and oversee their usage and compliance in projects across all segments.
• Be responsible for the assigned data and data sources at the company level.
• Build a management platform for the department's workflow to ensure all members work efficiently and adhere to regulations.
• Accurately update the department's data into the system.
• Achieve financial KPIs, non-financial KPIs, and other KPIs assigned at different times.
• Carry out and complete other assigned tasks.
• Be responsible for all issues arising related to the assigned scope of work.