Senior Expert, Senior Brand Experience and Identity

Ngân hàng Thương mại Cổ phần Kỹ Thương Việt Nam (Techcombank)

Địa điểm làm việc: Hà Nội

Hết hạn: 03/09/2026

Chi tiết công việc
Giới thiệu công ty

Thu nhập: Thỏa thuận

Loại hình: Toàn thời gian

Chức vụ: Nhân viên

Kinh nghiệm: 6 năm

sản xuất branding quality control retail

Job Purpose

Developing and managing offline brand assets and physical brand touchpoints to ensure a consistent and premium Techcombank brand experience across customer journeys.
Leads the development, implementation, and governance of offline branding initiatives, ensuring alignment with the Bank's brand strategy, brand identity standards, customer insights, and business objectives.
Collaborates with internal stakeholders and external partners to strengthen brand visibility, emotional connection, brand love and overall brand equity through impactful offline brand experiences.

Key Accountabilities

1. Offline Brand Asset Development & Management

Develop and implement offline brand assets that enhance customer experience and strengthen brand perception, including:
- Customer gifts and loyalty gifts.
- Branding kits and merchandise.
- Seasonal and special publications (Tet calendars, red envelopes, premium gift collections, etc.).
- POSM materials supporting campaigns and business initiatives.
- Uniforms and other branded materials.
Ensure all brand assets are aligned with Techcombank's brand positioning, customer insights, campaign objectives, and brand identity standards.
Manage the end-to-end development process of offline brand assets from concept development, design, production, procurement to deployment.

2. Physical Brand Touchpoint Development

Lead the implementation and enhancement of Techcombank's brand identity across physical customer touchpoints, including:
- Branches and transaction offices.
- Office buildings and workplaces.
- Events, activations and experiential marketing programs.
- Special occasions such as Tet holidays, Techcombank anniversaries, major campaigns and brand-led initiatives.
Ensure seamless integration between online and offline brand experiences, translating campaign concepts into impactful physical experiences.
Work closely with business units, operation teams, facilities management, procurement and vendors to ensure consistency and quality execution.

3. Brand Identity Governance

Develop, update and standardize brand identity guidelines applicable to offline assets and physical environments.
Establish governance mechanisms and quality control processes to ensure compliance with Techcombank brand standards across all offline materials and touchpoints.
Conduct regular audits and reviews of offline branding implementation to identify improvement opportunities and ensure consistency nationwide.
Provide consultation and guidance to internal stakeholders on offline branding standards and applications.

4. Stakeholder & Vendor Management

Collaborate with internal stakeholders including Marketing, Retail Banking, Wealth Management, Human Resources, Administration and Operations teams to execute branding initiatives.
Manage relationships with creative agencies, production houses, printing vendors and other suppliers to ensure quality, timeline and cost effectiveness.
Monitor project progress, budget utilization and implementation effectiveness.

5. Reporting & Performance Evaluation

Track and evaluate the effectiveness of offline branding initiatives.
Prepare and present reports on project progress, implementation results, budget performance and opportunities for improvement.
Recommend innovative solutions and best practices to continuously enhance customer experience and brand visibility.

6. Other duties as assigned.

Success Profile - Qualification and Experiences

Qualifications

Bachelor's Degree or above in Marketing, Brand Management, Business Administration, Communications, Design, Advertising or related disciplines

Expertise

Strong expertise in Brand Management, Brand Identity Development and Brand Experience Management.
Solid understanding of customer experience design and omnichannel branding.
Knowledge of merchandising development, production management and offline marketing execution.
Strong project management and stakeholder management capabilities.
Experience in managing large-scale branding projects and multiple vendors simultaneously.
Ability to balance brand vision, business objectives and operational feasibility.

Work Experience

Minimum 6 years of experience in Brand Management, Brand Development, Marketing Communications or related fields.
Proven experience in managing offline brand assets, physical branding environments and customer experience initiatives.
Experience working in Banking, Financial Services, FMCG, Retail or multinational organizations is preferred.
At least 2 years of experience in leading project teams, cross-functional initiatives or managing external agencies/vendors.

Thông tin chung

Thu nhập: Thỏa thuận

Cách thức ứng tuyển

Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:

Hạn nộp: 03/09/2026

Ứng tuyển tại web công ty

Giới thiệu công ty Xem trang công ty

Được thành lập năm 1993 với hội sở chính đặt tại Hà Nội, Techcombank là một trong những ngân hàng TMCP lớn nhất Việt Nam và một trong những ngân hàng hàng đầu ở Châu Á. Tới nay Techcombank phát triển với hơn 13,000 nhân viên và hơn 300 chi nhánh trên toàn quốc.

Trong những năm trở lại đây, Techcombank liên tiếp được vinh danh tại các giải thưởng được ...

Quy mô công ty

Trên 10.000 nhân viên

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