Senior Finance Manager

1. Commercial Strategy & P&L Maximization
- Revenue Forecasting: Own and submit rolling revenue forecasts, volume targets, and channel mix splits (Dine-in, Takeaway, Delivery) for the corporate Monthly Updated Forecast (MUF).
- Pricing Architecture: Design and refine pricing structures, evaluate trading term adjustments, and calculate the Gross Profit (GP) impact of new SKU rollouts and menu mix shifts.
- Store Performance: Lead tactical intervention plans with Operations Managers to optimize store contribution margins, labor ratios, and operational OPEX for underperforming locations.
2. B2B Sales & Business Partner Development (BPD)
- Contract Underwriting: Vet commercial profitability models for large-scale B2B client contracts, balancing volume commitments against pricing discounts.
- Trade Spending: Design and approve B2B client incentive structures, rebate agreements, and commercial trade promotions to ensure strict adherence to corporate margin floors.
- Marketing (A&P) Governance & AI Automation
- Campaign ROI: Act as the financial gatekeeper for all marketing schemes, localized consumer activations, and Limited Time Offers (LTOs), conducting rigorous pre- and post-launch ROI evaluations.
- AI Integration: Lead the departmental AI Automation Project to run predictive cost variance checks, track marketing spend effectiveness, and automate routine performance variance alerts.
- Expenditure Control: Review and approve daily operational PR/POs related to marketing campaigns and store-level trade activities within the approved Delegation of Authority (DOA).
3. Reporting & Team Leadership
- Commercial Reporting: Own and publish the PLH Weekly Commercial Report, delivering immediate executive commentary on sales velocity, channel margins, and delivery partner analytics, call to actions.
- Cross-Functional Coaching: Actively mentor finance team members and elevate the financial literacy of cross-functional department heads (Marketing, Ops, HR) to ensure budget accountability.