Senior Growth Marketing Manager Thu Nhập Từ 43M- 68M

The Role
As Senior Growth Marketing Manager, you will own SoBanHang's full-funnel growth strategy and execution, from awareness through merchant activation and long-term retention. You will build and lead a high-performing growth team, set the measurement framework, and operate AI as core infrastructure across campaigns, content, experimentation, and analytics. You will report to senior leadership and partner closely with Product, Data, and Sales to drive sustainable, efficient growth across Vietnam's SMB market.
Key Responsibilities
Growth Strategy & Leadership
• Define and execute the company's growth marketing strategy across acquisition, activation, retention, and referral.
• Build, mentor, and scale a growth team spanning performance marketing, lifecycle, content, and analytics.
• Own growth targets and budget; report performance, learnings, and forecasts to leadership.
AI-First Execution
• Embed AI tools and workflows as the default across campaign creation, content production, audience targeting, and reporting.
• Build AI-assisted systems for personalization, lead scoring, churn prediction, and creative generation at scale.
• Establish prompt libraries, automation pipelines, and agent-based workflows that raise team velocity and output quality.
• Evaluate and adopt emerging AI marketing technology, balancing experimentation with measurable ROI.
Performance & Lifecycle Marketing
• Plan and optimize paid and organic acquisition channels (paid social, search, app store, partnerships, and referral).
• Design lifecycle and CRM programs-onboarding, activation, and retention-across push, in-app, email, Zalo, and SMS.
• Improve unit economics by driving down CAC and lifting LTV, activation rate, and merchant retention.
Experimentation & Analytics
• Run a rigorous, high-velocity testing program with clear hypotheses, guardrails, and statistical discipline.
• Define the growth measurement framework and partner with Data to maintain dashboards and attribution.
• Translate insight into action, continuously reallocating spend and effort toward what works.
Cross-Functional Partnership
• Partner with Product to align growth loops, onboarding, and in-product experiences.
Work with Sales and Operations to support merchant acquisition and expansion in the Vietnamese market.
Work location: 173 Tran Nao, An Khanh Ward, Ho Chi Minh City
Work hours: Monday - Friday ([protected info]), Saturday ([protected info])
Department: Marketing