Senior Growth & Performance Marketing Manager

Who We're Looking For
We are seeking a Senior Growth & Performance Marketing Manager to lead user acquisition, performance marketing, and growth strategy for NYB.AI / Vecura. This role is ideal for a senior marketer with strong full-stack performance marketing capabilities, hands-on experience in tech product marketing, and proven experience participating in or leading go-to-market strategy.
The ideal candidate should be highly data-driven, execution-oriented, and capable of building scalable growth engines across paid media, landing pages, CRM, lifecycle marketing, funnel optimization, conversion tracking, and performance reporting. This role will work closely with the Director of Ecosystem Development to drive measurable user acquisition, qualified leads, demo requests, trial requests, and pipeline growth for Vecura.
Roles and Responsibilities
1. Growth and performance marketing strategy
Develop and execute full-funnel growth and performance marketing strategies for Vecura across acquisition, activation, conversion, retention, and pipeline generation.
Define target segments, campaign objectives, funnel strategy, channel mix, budget allocation, and performance KPIs.
Participate in go-to-market planning for new product launches, feature releases, ecosystem campaigns, and market expansion initiatives.
Translate business objectives into measurable marketing plans that drive user growth, qualified leads, and commercial opportunities.
2. Paid media and user acquisition
Plan, launch, manage, and optimize paid campaigns across relevant channels such as Google Ads, LinkedIn Ads, Meta Ads, programmatic platforms, and other B2B/B2C acquisition channels.
Manage audience targeting, keyword strategy, ad copy, creative testing, bidding strategy, retargeting, and budget optimization.
Continuously improve campaign performance across CTR, CPC, CPL, CAC, conversion rate, lead quality, and pipeline contribution.
Identify and test new acquisition channels suitable for AI, SaaS, biotech, life sciences, and research-focused audiences.
3. Funnel, landing page, and conversion optimization
Own the performance marketing funnel from ad click to landing page conversion, lead capture, nurture, demo request, trial request, and sales handoff.
Work with content, design, product, and business development teams to develop high-converting landing pages, lead magnets, webinar funnels, product pages, and campaign assets.
Run A/B testing across messaging, creatives, landing pages, CTAs, forms, and nurture flows.
Analyze conversion bottlenecks and implement improvements to increase lead quality and conversion efficiency.
4. CRM, lifecycle marketing, and marketing automation
Build and optimize CRM workflows, email nurture sequences, retargeting journeys, lead scoring, segmentation, and lifecycle campaigns.
Develop nurture strategies for different audiences, including researchers, labs, universities, biotech/pharma startups, enterprise prospects, partners, and event participants.
5. Analytics, reporting, and growth insights
Set up and maintain performance dashboards to track campaign results, funnel conversion, user acquisition, lead quality, and pipeline impact.
Analyze marketing data to generate insights, identify growth opportunities, and recommend optimization actions.
Work closely with ecosystem, product, content, design, business development, and scientific teams to align growth campaigns with product positioning and market priorities.