Senior Key Account Management Executive

About THN Network
THN Network is a new-generation Social Commerce agency that partners with brands to drive sustainable business growth through Influencer Marketing, Livestream Commerce, and Affiliate Marketing.
Backed by a diverse network of creators and an experienced team, THN helps brands transform influence into measurable business results through campaigns that combine strategic thinking, data-driven insights, and creative execution. We believe that authentic connections between brands and creators are the foundation for creating long-term value for both businesses and the communities they serve.
Key Responsibilities
Own the team's highest-value Shopee brand accounts, including Shopee Mall partners and long-term retainer clients, across the full cycle from brief and proposal to contract closing, execution oversight, post-campaign reporting, and settlement.
Build and defend commercial proposals for large-scale engagements, covering creator line-up, Shopee Live slot plan, Shopee Video and Shopee Feed deliverables, Affiliate Marketing Solution coverage, committed performance metrics, and quotation structure; negotiate scope, commercial terms, and payment milestones directly with brand decision-makers.
Lead account planning for peak seasons such as Double Day campaigns (9.9, 10.10, 11.11, 12.12), payday sale, and mid-month sale, confirming creator bookings, voucher, Flash Sale and combo deal mechanics, and budget allocation with the brand ahead of each campaign cycle.
Advise brands on creator tier mechanics on Shopee, where tier eligibility is assessed either by social following or by the GMV/NMV of the creator's highest-performing live session and is reviewed separately for each program, so that mega live plans with extended session duration and minimum monthly slot commitments are budgeted realistically and slot eligibility is retained in the following review cycle.
Convert signed scope into execution briefs for the Assortment Planning, Livestream Operations, and Top Creator Management teams, then track delivery against the agreed NMV, order volume, and slot commitments throughout the campaign.
Handle the most sensitive commercial situations on the assigned portfolio, including underperforming sessions, disputed deliverables, stock shortages, and pricing conflicts, by proposing recovery plans and escalating to the Key Account Management Supervisor only the decisions that exceed the agreed commercial authority.
Analyse campaign results using Shopee Live performance data (NMV, GMV, orders, ATC, CTR, CCU/PCU, watch time, conversion rate, AOV) and present findings, root causes, and the next-cycle plan in review meetings with the brand.
Grow account revenue by identifying upsell and cross-sell opportunities across Shopee Live, Shopee Video, and Shopee Affiliate, preparing renewal proposals, and maintaining a rolling pipeline and revenue forecast for the assigned accounts.
Set the working standard on the assigned portfolio by authoring and maintaining proposal templates, quotation structures, campaign reporting formats, and client communication checklists, and make them available to the account team for reuse.
Mentor Executive and Intern members by giving structured feedback on their draft proposals and post-campaign reports, attending their client meetings in a supporting role, and passing on negotiation and reporting practices, without holding direct people management responsibility.
Maintain complete account records, including contracts, quotations, campaign trackers, and revenue reports, and submit consolidated portfolio updates to the Key Account Management Supervisor on the weekly reporting cycle.
Candidate Requirements
Minimum 03 years of experience in key account management, client servicing, sales, or campaign management, including at least 01 year working with e-commerce or social commerce platforms; hands-on experience with Shopee Live, Shopee Video, or Shopee Affiliate is a strong advantage, and TikTok Shop experience is also relevant.
Demonstrated record of owning brand accounts end to end and delivering against revenue or NMV targets, with the ability to walk through specific campaigns, the scope committed, and the results achieved.
Working command of Shopee commercial mechanics, including shop and platform vouchers, Flash Sale, combo deal, freeship xtra, and Shopee Mall requirements, and a clear understanding of how each affects pricing and campaign performance.
Strong analytical capability: able to read live session performance data (NMV, GMV, orders, ATC, CTR, CCU/PCU, watch time, conversion rate, AOV), identify the drivers behind results, and convert them into commercial recommendations; advanced spreadsheet skills required.
Confident negotiation and presentation skills with brand marketing and e-commerce leads, including the ability to defend a quotation, manage scope changes, and hold commercial boundaries under pressure.
Proficiency in producing proposals and post-campaign reports in Google Slides or PowerPoint and Google Sheets or Excel at a quality standard suitable for direct submission to clients.
Experience coordinating cross-functional delivery teams and managing several concurrent campaigns without loss of accuracy in timelines, budgets, or reporting.
Experience guiding or mentoring junior colleagues, together with the discipline to document processes and templates for team-wide use.
Fluent Vietnamese and good English reading and writing for brand documents, decks, and correspondence.
High level of ownership and availability for occasional evening or weekend coverage during peak campaign periods and major live sessions.
What We Offer
Competitive compensation package with performance reviews conducted twice a year based on individual capabilities and results.
Performance-based bonuses tied to both company performance and individual achievements.
Full provision of equipment and tools required for work.
Full statutory benefits, including Social Insurance, Health Insurance, and Unemployment Insurance, along with 12 annual leave days and additional company welfare programs.
Opportunity to work closely with leading Creators, KOLs/KOCs, and top brands in the Social Commerce industry.
A young, open, and collaborative work environment that encourages innovation, continuous learning, and personal growth.
The opportunity to propose ideas, experiment with new solutions, and make a direct impact on both team development and business growth.
Flexible check-in policy, along with employee engagement activities and evolving wellness and benefits programs throughout the year.
Ready to grow with THN Network? Send us your CV - we'd love the opportunity to get to know you and explore how we can build great things together.