Senior Marketing Communications Specialist

(1) Content Strategy & Execution:
Develop, plan, and execute a targeted content strategy that increases brand awareness and drives user acquisition.
Oversee production (collaborate with internal technical team) and distribution of digital assets - including blog posts, newsletters, white papers, webinars, and case studies - that translate complex business innovations into engaging content.
Optimize content structures, metadata, and formatting to ensure accurate representation in AI assistants and search engines.
Leverage analytics and marketing automation platforms to measure content performance, refine strategies, and nurture leads through segmented, automated content workflows.
Manage and grow our social media presence, ensuring consistent messaging across channels (LinkedIn, Instagram, etc.) to support lead generation and brand engagement. Support in designing and optimizing digital campaigns with A/B testing, using tools like Google Ads and LinkedIn Ads.
(2) Brand Management:
Monitor industry trends and competitor activities to incorporate relevant insights into content and social strategies, positioning our brand as a thought leader in the global biotech market.
Ensure that our brand is communicated consistently across all touchpoints. This includes maintaining a uniform tone of voice, visual identity, and brand values in every piece of content and digital interaction. Collaborate with creative teams to uphold and evolve the brand guidelines.
(3) Cross-Functional Collaboration:
Work closely with product, BDs, and marketing teams to ensure that all content and digital initiatives align with business objectives, support product development, and respond to market feedback.