Senior Marketing Executive (Salary Range: Usd800-1.200)

Key Responsibilities and Accountabilities
Overall branding
• Group branding: Support to Marketing team to localize group brand values to both internal and external community. Liaise/follow up with the HQ Marketing team on overall branding implementation.
• Liaise with other MKT teams (School, Township, Mall, Clubhouse) to support activities relate to township activities.
Sales & Marketing strategies and implementation
• Assist in developing new project concepts (market research, customer insights...)
• ⁠Assist in the planning and execution of marketing campaigns for property projects.
• Coordinate with other departments and suppliers/ partners, and agencies to deliver marketing collaterals, marketing activities on time and in line with approved marketing strategies.
• Work with suppliers on developing marketing collaterals for launching projects: Floor plans, Scale model, Sales kits, 3D images/ videos, brochure, project key visual and identity.
• Support marketing events such as project launches, media briefing, sales events, promotion events, and any other ad hoc and related events/ activities.
• Monitor and report on campaign performance and customer engagement metrics.
• Manage marketing assets and ensure brand consistency across all channels.
Administration
• Follow all quotations/proposals for implementation of marketing activities
• Follow all contracts/liquidations while implementation
• Inventory management on marketing assets/marketing collaterals
Principal Challenges:
• Ability to communicate positively and effective manner with various stakeholders and understand the organisation's marketing objectives.
• Potential to work long hours, weekends and public holidays or if there is a late meeting to ensure that the events rum smoothly.
• Ability to analyse competitor's strength, weakness, opportunities and treats towards competitors in the changing market environment.
Academic/Professional Qualifications:
• Possess bachelor's in marketing, Mass Communication, Business Administration or equivalent.