KEY RESPONSIBILITIES
A. Corporate Documentation & Paperwork Management
• Develop and maintain:
• Prepare marketing documents for:
• Ensure consistency in branding, formaffing, technical accuracy, and compliance.
B. Website Development & Digital Management
• Lead development and continuous improvement of:
• Coordinate with IT / web
developers for:
• Maintain up-to-date:
o Certifications
o Ongoing projects
o News & milestones
o Capability upgrades (equipment, factory expansion)
C. Profile & Brand Positioning
• Ensure HL EPC brand is consistently positioned as: "Approved Asian Heavy Industrial Welded Steel Fabricator"
• Align content with:
• Maintain branding guidelines:
• Develop visual presentation materials for executive meetings and overseas clients.
D. Administrative & Marketing Support
• Maintain database of:
• Support
Business Development in:
• Coordinate translation (Vietnamese - English technical documents)
• Maintain document control system for marketing files.
E. Strategic Marketing Support
• Conduct market research:
• Assist in developing:
• Monitor industry trends (steel fabrication, mining infrastructure, energy transition projects).
1. REQUIRED QUALIFICATIONS
Education
• Bachelor's Degree in:
o Marketing
o Business Administration
o International Business
o Industrial Engineering (preferred for technical marketing)
• Master's degree is an advantage.
Experience
• Minimum 5-8 years experience in:
o B2B marketing
o Industrial / heavy industry environment
o EPC or construction sector preferred
• Experience in:
o Website management
o Corporate profile development
o Tender documentation support
o International client documentation
Technical Knowledge (Optional)
• Understanding of:
o Welding processes
o Steel structures fabrication
o International standards (AWS, AS/NZS, ISO, EN)
• Familiar with:
o Mining & Energy EPC environment
o Prequalification documentation systems
2. CORE COMPETENCIES REQUIRED
2.1 Strategic Thinking
2.2 Technical Writing Excellence
Must be able to:
• Write professional English documents for international EPCs
• Present technical capability clearly
• Avoid marketing exaggeration
• Maintain formal industrial tone
2.3 Document Control & Organization
2.4 Digital & Website Competency
2.5 Analytical Ability
• Market intelligence research
• Competitor benchmarking
• Industry scanning
3. PERSONAL ATTRIBUTES
• Professional & disciplined
• Structured thinker
• International mindset
• High integrity
• Calm under pressure (tender deadlines)
• Respect for technical accuracy
