Senior Marketing Manager

We are seeking a well-rounded marketing professional with strong capabilities in both retail and brand marketing. The ideal candidate will be able to effectively execute localized, sales-driven campaigns across all retail touchpoints, while ensuring alignment with overarching brand strategies - aiming to build long-term brand equity throughout the 13 provinces of the Mekong Delta.
1. Advertising, Marketing & Brand Development in the Mekong Delta Region
• Organize, implement, and execute marketing activities including market research, regional marketing, advertising, and PR campaigns aligned with brand guidelines and company strategy.
• Develop and coordinate sales promotion programs at stores and affiliated branches within the Mekong Delta.
• Participate in and support customer and market research under corporate-led initiatives.
• Design and execute marketing plans tailored for the Mekong Delta region to strengthen brand awareness and foster market development in accordance with directives from the Branch Executive Board.
• Monitor and analyze market trends, product designs, and pricing strategies of competitors. Provide recommendations on product development strategies aligned with local demand.
• Conduct surveys and in-depth studies on consumer behavior and competitor strategies to formulate effective regional marketing plans. Advise the Branch Executive Board and relevant departments on untapped market segments.
• Analyze and report the effectiveness of marketing programs at the branch level to support strategic evaluation and planning.
• Manage and enhance brand visibility and positioning in the Mekong Delta market.
• Evaluate the quality and performance of marketing contractors and partners involved in assigned projects.
• Prepare and submit periodic and ad-hoc marketing activity reports.
2. Public Relations (PR) & Communications
• Establish and maintain effective relationships with local government authorities (Departments, Agencies), press, and media partners within the Mekong Delta region.
• Select appropriate communication channels and media platforms to deploy PR campaigns in alignment with the company's brand strategy.
• Provide key content and marketing materials for advertising, corporate website updates, and media communication, under the direction of the Branch Director, Brand Department, and Corporate Communications team.
• Develop and implement internal communication strategies at the branch level to reflect the company's vision and culture.
• Evaluate the effectiveness of PR agencies and media partners.
• Provide regular and ad-hoc reports on PR and communication activities.
3. Corporate Social Responsibility (CSR) Initiatives
• Build and maintain collaborative relationships with community organizations, volunteer groups, and social initiatives to execute CSR programs at the branch level.
• Coordinate with the local labor union to organize and promote CSR projects such as charity housing and other community-based initiatives.
4. Event Management
• Plan and oversee commercial and corporate events as scheduled by the company and the branch.
• Coordinate with the labor union and youth organizations to organize employee engagement and internal branding events.
• Prepare and submit regular and ad-hoc reports on events.
5. Team Management & Departmental Operations
• Develop workforce plans and allocate tasks effectively within the marketing department.
• Propose staffing structures that meet operational needs.
• Provide clear direction on roles, responsibilities, and departmental goals.
• Monitor, support, and motivate team members to ensure timely and high-quality task completion.
• Ensure departmental alignment with the branch's overall business strategy.
• Organize training programs and propose development initiatives to strengthen team capabilities.
• Implement performance evaluations based on established KPIs. Recommend rewards or disciplinary actions to the Branch Executive Board when necessary.
• Submit regular and ad-hoc reports on departmental performance.