Senior Marketing Specialist

• Develop product marketing plan based on 4Ps & 3Cs methodology and work closely with relevant departments to ensure successful implementation to achieve business plan
• Follow up and update frequent market trend and competitor's movements to analyze price and action plan.
• Control the marketing budget effectively.
• Weekly visit, maintain and develop relationship with dealer/distributor to promote Coway product.
• Take responsibility for building, creating and implementing effective marketing activities (ATL & BTL) to promote Coway brand, Water Purifier and Air Purifier products in the market,
• Establish brand presence both online and offline via the effective digital communication strategies and events.
• Bear the blame for planning, implementing BTL activities (Road show, Product launching, Exhibitions, Dealer/sub dealer convention, Seminar...)
• Manage and work with the suppliers on making signboard, corner/shop decoration, catalogue, and leaflet printing to advertise.
• Work closely with agency to manage marketing campaign on FB, YTB, PR...
• Other relevant tasks as assigned