Senior Performance Marketing

Mô tả Công việc
Develop and execute full funnel performance marketing strategies for clients across various channels, including search engine marketing (SEM), paid social, display advertising, and affiliate marketing.
Monitor and optimize campaigns to achieve maximum return on investment (ROI) while staying within budget and command in ROAS and CPA.
Monitor campaign performance and adjust strategies based on key performance indicators (KPIs) to ensure optimal results.
Analyze data from various sources to identify trends, patterns, and opportunities for improvement.
Generate regular reports on campaign performance, providing insights and recommendations for optimization.
Work closely with cross-functional teams, including content creators, designers, and developers, to ensure cohesive and effective digital marketing strategies.
Collaborate with external partners and agencies to enhance campaign effectiveness.
Conduct A/B testing and implement optimization strategies to improve campaign performance and achieve established goals.
Provide recommendations on budget allocation based on performance insights.
Monitor campaign performance using data analysis tools (Such as GA, Lazada/Shopee/Tiki) and provide regular reports to clients with actionable insights and recommendations.
Continuously test and optimize ad creatives, landing pages, and campaign elements to improve performance.
Stay up-to-date with industry trends, new technologies, and best practices in performance marketing to ensure client's campaign remains competitive and effective.
Work with external partners, such as publishers and vendors, to ensure the campaign are executed effectively and efficiently.