(Senior) Planning Executive

Responsibilities
Market Research &
Planning Support
Conduct market, category, and consumer research (Beauty &
Health focus) to support full-funnel Social Commerce planning.
Analyze platform trends, creator ecosystems, and competitive landscapes across TikTok, TikTok Shop, Shopee and other relevant platforms.
Support the Planning Team in building data-driven narratives, insights, and strategic recommendations for proposals and pitch decks.
Ensure research methodology, data processing, and outputs are consistent, structured, and aligned with the Planning Team's strategic storyline.
Client Briefing &
Planning Coordination
Support the Planning Head/PM in dissecting client briefs, identifying key objectives, funnel priorities, and success metrics.
Translate client objectives into clear planning inputs for internal service teams (Affiliate, Influencer, Livestream, Video, Media).
Participate in client meetings, presentations, and feedback sessions; prepare meeting summaries, contact reports, and action trackers.
Cross-Functional Collaboration &
Project Management
Liaise effectively with internal departments (Service teams, Campaign &
Merchandise Team, Commercial Teams) to ensure cohesive execution of the plan;
Proactively identify potential delays or operational blockers during the campaign lifecycle and devise immediate solutions to keep the project on track.
Quality Control &
Reporting
Review planning deliverables to ensure alignment with client briefs, strategic intent, and quality standards before submission.
Collect, consolidate, and organize campaign performance data.
Support post-campaign reporting, insights extraction, and learning documentation to strengthen future planning frameworks.
Requirements
Experience &
Background
Minimum 2 years of experience in Planning, Account Management, Project Management, or Client Servicing within:
Digital / Social Agency
Beauty, Personal Care, or Health brands (highly preferred)
Exposure to Beauty &
Personal Care or Health Care categories is a strong advantage.
Core Skillsets
Strong understanding of full-funnel marketing concepts (awareness - consideration - conversion - retention).
Solid foundation in Social Commerce ecosystems, especially:
Influencer / Affiliate Marketing
Short-form Video &
Livestream commerce
Paid Media as part of performance or full-funnel planning
Familiarity with ecommerce platforms is a plus.
Project &
Communication Skills
Highly organized with the ability to manage multiple timelines and stakeholders simultaneously.
Clear and structured communication skills (written & verbal).
Comfortable working with data, presentations, and structured planning documents.
Mindset &
Ways of Working
Result-oriented, proactive, and solution-driven.
Comfortable in a fast-paced, evolving Social Commerce environment.
Strong learning agility and openness to new tools, processes, and platforms.
Tools
Proficient in MS Office (Excel, PowerPoint);
experience with planning or reporting tools is a plus.
Benefits:
Allowances
Work from home 4 days/month
Full salary insurance
Premium health insurance
Flexible check-in/check-out
Tet, performance bonus
Up to 19 days of leaves
Laptop provided