1/ Product Marketing:
+ Driving results - launching products and features with maximum impact and driving sustained adoption and engagement over time
+ Determining and measuring successful metrics for launch, growth, and ongoing adoption. Generate actionable insights and comprehensive reports on campaign performance.
+ Championing your product - keeping the broader team (Marketing, Business, Credit, Dealer...) aware of your product and campaigns.
+ Writing and briefing creative - creating messaging and design briefs for different mediums and audiences.
2/ Product Development:
+ Design and implement sophisticated product features, pricing strategies, marketing campaigns, and other programs on banking systems & integrated platforms, ensuring all setups are fully integrated.
+ Collaborate with
Business Development, IT, other divisions, and vendors to address system issues and enhancements, ensuring timely resolution.
+ Participate in developing appropriate new financial products, enhancing existing products, and coordinating with related stakeholders to execute.
+ Partner effectively with marketing, IT, and data science teams to ensure optimal integration and utilization of Martech solutions.
3/ System Support:
+ Collaborate with System Support team to set up promotions, pricing, commission, reset rate and maintain OFSLL to ensure operations of company.
+ Propose & Collaborate with System Support to execute practical solutions to enhance Core System' s function.
4/ Others:
+ Participate in developing sales support tools including sales kit, brochure, leaflet...
+ Monitor budget spending to ensure cost efficiency and effectiveness.
+ Fulfill other tasks and/or assignments requested by Head or Line Manager.
