Senior Social Outreach Executive

RESPONSIBILITIES
PLANNING & CREATION (20%)
Work closely with the Internal team (Planning, Creative & Account) on the development of social media strategies,, tactics, and content direction, ensuring alignment with brand objectives and audience preferences across multiple platforms
Stay updated on industry trends and competitor activities, incorporating insights into social engagement initiatives
Plan and allocate budget, outcome, seeding, vendor,... based on client's brief
EXECUTION (80%)
Take responsibility for executing social media outreach campaigns (in proactively spotting, collaborating with influencers, community partners, and neutralization suppliers), ensuring adherence to timelines, budgets, and quality standards.
Deliver all types of performance evaluations, tracking, and reports on campaign/ weekly/ monthly basics by channel: Owned channels, Social Out-reach channels, Influencer channels; by type (Content, Creative, Community, Competitor, Campaign, etc.) to evaluate the performance of brands on social media and suggest solutions to improve the campaigns
Research and analyze social media trends, visitor data in campaign by-campaign to improve the brand's social media performance and the efficacy of their campaigns
Initiate creation, conception, and presentation of community & advocacy strategy
Foster and maintain strong relationships with suppliers and influencers to enhance long-term collaboration efficiency and cost optimization for the company.
REQUIREMENTS
At least 1-2 years of experience in directly executing social/ influencer campaigns at social agency
Deep knowledge of social nature, social planning, and social media performance
Good sense of social content and social trends and Influencer industry as well
Strong problem-solving, organizational, communication and critical thinking skills
Open-mindset, listening & "can do" attitude
Good at dealing with KOL/vendor
High attention to detail, careful and operate with discipline ensuring timely deliverables
Effectiveness of team collaboration
Excellent verbal, written, and presentation skills