Senior Strategic Planner

I/ Job information:
Position: Senior Strategic Planner
Job level: Senior Specialist (Growth path to Team Lead)
Department: Branding (IMC team - Integrated Marketing Communications)
Reports to: IMC Lead
Contract type: Full-time
Working time: Monday to Friday, from 9:00 to 18:00
Working location: 80 Bat Nan Street, Binh Trung Ward, Ho Chi Minh City, Vietnam
Business travel: Required (domestic and regional, as needed).
II/ Job purpose:
As the sole strategic planner, lead the strategic thinking of the IMC team. Work independently with full ownership of the strategy workstream, with final decisions made by the IMC Lead. Turn broad, open-ended client briefs - from both local and international brands, including brands entering or expanding in Vietnam and Southeast Asia - into clear, insight-driven communication strategies and integrated campaign plans that connect brand building with measurable business results. Combine the full range of BlueMedia and BlueFocus Group resources (media, KOL/creator, content and AI video, livestream and e-commerce) into winning proposals, and raise the strategic quality of the team's proposals and pitches.
III/ Key responsibilities:
1. Brief analysis & problem definition
Work with the Account Manager to unpack client briefs, especially broad ones (e.g. market entry, brand awareness, new product launch), and separate the business problem from the communication task.
Ask the right follow-up questions to fill gaps in the brief: business goals, target markets, audience, budget, timeline, success metrics.
Rewrite client input into a sharp internal brief for the Creative, KOL, Content and Media teams.
2. Research & insight
Analyse market, category, competitors, consumers and cultural trends in Vietnam and SEA, using desk research, platform tools (TikTok Creative Center/Insights, Meta, Google Trends), social listening and BlueMedia's own campaign data.
Uncover actionable consumer and cultural insights as the foundation for strategy and creative ideas.
Help international brands understand local consumers, channels and culture when entering or expanding in Vietnam and SEA.
Communication strategy
- Define campaign objectives, target audience, positioning, key message and the role of each channel along the customer journey.
Build integrated campaign frameworks covering paid, owned, earned, KOL/creator, content, events, livestream and e-commerce, with clear phases and KPIs.
Build TikTok branding plans that combine creators, content and TikTok brand solutions (TopView, Brand Takeover, Branded Hashtag Challenge, Branded Effects, Branded Mission, Reach & Frequency, Spark Ads, TikTok One), with a clear role for each format across the funnel.
Connect brand building with performance: plans must be measurable and link to media buying, TikTok Shop and e-commerce results where relevant.
4. Creative collaboration
Work with Creative and Content to develop big ideas and campaign concepts, and ensure every idea stays on strategy.
Write concepts, key messages and storylines directly when needed.
5. Proposal & pitch
Own the strategy section of proposals and lead proposal storylines from brief to final deck, often under short turnaround (3-7 days).
Present and defend the strategy in pitch meetings together with the Account Manager and IMC Lead.
Work with media, Optimization, AI video, Ecom and KOL teams to bring the right BlueMedia / BlueFocus resources into the plan and the budget split.
6. Measurement & case studies
Set the measurement framework for each campaign and review results after wrap-up.
Turn learnings into recommendations for the next phase and into case studies for sales enablement.
IV/ Position requirements:
A/ Must have:
5-7 years of experience in strategic, brand or communication planning at an advertising, integrated, digital or social agency, with proven experience leading the strategy for pitches.
Proven portfolio of integrated campaigns built from broad briefs (e.g. brand launch, market entry, awareness), with clear strategy and results.
Hands-on experience building brand campaigns on TikTok that combine TikTok brand solutions (as listed in Section III.3), creators and paid media.
Strong analytical and strategic thinking: able to turn data and research into insights, and insights into a simple, convincing strategy.
Good command of English: able to present and lead meetings directly with clients in English.
B/ Nice to have:
Proficiency in Chinese or another foreign language besides English is an advantage.
Experience working with international brands entering Vietnam / Southeast Asia, or on regional (SEA) campaigns.
Familiar with social listening and research tools, Lark/Feishu, PowerPoint / Google Slides and Canva.
Curious, proactive, structured, open to feedback and a strong team player.
V/ What do we offer?
Income: Competitive
Annual bonus: standard 2 months of base salary, depending on individual performance and company results.
100% salary during probation.
Full social insurance contribution.
Allowance: lunch, telephone, laptop.
Benefits: birthday, marriage, and childbirth gifts; annual health check-ups.
Internal engagement activities: departmental quarterly team building, annual company-wide team building, and celebratory events for holidays/festivals.
Growth opportunities: Quarterly performance reviews, promotion review twice a year, role-specific training policies.
Contact us:
BLUEMEDIA VIETNAM COMPANY LIMITED
80 Bat Nan Street, Binh Trung Ward, Ho Chi Minh City [protected info]
Ms Lana - Recruitment Executive
[protected info] (Tel/Zalo)
[protected info]