Senior Strategic Planning ( Digital/IMC)

MAIN RESPONSIBILITIES:
1. Research & Insight
· Lead client brief analysis, identify core communication problems & research directions.
· Conduct and synthesize market, consumer & competitor analysis to find actionable insights.
· Turn insights into clear, inspiring strategic approaches.
2. Strategy & Concept Development
· Build overall communication / creative strategies for digital, IMC campaigns.
· Lead the development of creative brief, big idea, key message & campaign concept.
· Collaborate closely with Account, Creative, and Production teams for strategic alignment.
· Join client pitching & present strategic thinking confidently and persuasively.
3. Campaign Evaluation / Đánh giá & tối ưu chiến dịch
· Define KPIs and campaign objectives.
· Analyze performance and extract learnings for optimization.
REQUIREMENTS :
· Experience
3-5 years in Planning / Strategic / Creative roles within Digital or IMC agencies.
· Skills
· Strong strategic & creative thinking.
· Deep understanding of brand & consumer behavior.
· Excellent communication, presentation, and storytelling skills.
· Leadership & mentoring mindset.
· Proficient in PowerPoint, Keynote, and presentation tools.
BENEFITS :
Competitive salary, project-based bonuses.
Performance evaluation & salary/position adjustment at least once a year.
Dynamic, professional agency environment, encouraging creativity & innovation.
Open space, afternoon tea, candy, free coffee every day.
Annual travel, many interesting employee bonding activities.
Gifts on special occasions, birthdays, holidays, internal events.
Fully participate in social insurance, health insurance, unemployment insurance according to regulations.
WORK PLACE :
📍 Ho Chi Minh City - 173 Trần Não, An Khánh Ward, District 2
WORKING HOURS :
🕗 Monday - Friday, 8:30 AM - 6:00 PM
🗓️ Saturday is a backup working day (if required).