Responsibilities
- Lead the end-to-end strategic process (from briefing to presenting, deployment and report) in a
collaborative manner across departments
- Push your own strategic thinking without more senior support for creative and data-driven
strategies to maximize brand impact through influencers.
- Collaborate with internal teams to execute content-driven campaigns, ensuring seamless
integration with influencer activations.
- Oversee media amplification and social media advertising strategies linked to influencer
partnerships.
- Establish communication direction and digital approaches tailored to client objectives in
influencer marketing.
- Conduct market research to identify relevant influencers and analyze trends in influencer
engagement.
- Maintain strong client relationships by providing strategic influencer marketing insights.
- Mentor junior planners and guide teams in influencer marketing execution.
Requirements
- Education: Bachelor's degree in Marketing, Communications, Business, or related fields.
- Experience: Minimum of 3 years of experience in influencer marketing, content planning, or social media
strategy.
- Skills & Knowledge:
o Strong understanding of influencer collaboration, audience engagement, and campaign
performance analysis.
o Excellent communication, negotiation, and presentation skills.
o Proficiency in social media trends,
digital marketing, and influencer platforms.
o Existing relationships with KOLs, influencers, and
content creators is a plus.
o Proficiency in English (listening, speaking, reading, writing).
- Personality:
o Be a strategic thinker and a proactive & solution-oriented
o Creative & adaptable - constantly seeks new and innovative ways to enhance influencer
marketing efforts.
o Strong leadership skills and highly collaborative.
Benefits
- Competitive Salary + Performance & KPI Bonus
- 12 days of Annual Leave, 01 day of Birthday Leave + 01 WFH day per month. For Management level: 5
days of Recovery Leave
- Employee Benefit: Social insurance, Premium health insurance (Bao Viet)
- Company Activities: Company trip, teambuilding, YEP + L&D Activities
- Occasion-based offerings: Birthday, wedding, maternity,...
- Annual Performance appraisals and promotion
- Other benefits according to regulations
- A dynamic, creative, and challenging work environment
- Opportunities for professional and personal development
Working time & Location
- Working Hours: Monday - Friday, 9AM - 6PM
- Location: A Plus Building, 230/18 Pasteur, Xuan Hoa Ward, HCMC
