Senior Trade Marketing Executive

Senior Trade Marketing Executive is responsible for Trade marketing activities, CRM as well as reporting as per manager's requirements

JOB FUNCTION
1. Be responsible for Trade marketing activities
2. Be responsible for CRM
3. Make report as per manager's requirement
4. Other tasks as assigned by Manager

JOB DESCRIPTION
1. Be responsible for Trade marketing activities
• Participate in building related processes & regulations
• Work with Brand manager to determine promotion & sales campaign to push sales, cross sales & up sales and clear stock/ slow mover
• Be in charge of store VM
• Make sure store's image and arrangement comply with Company's standards.
• In charge of store decoration/ POSM display, window display for different seasons of the year
• Increase brand's image by working with Design team to create packaging (type, dimension, brand image...)
2. Be responsible for CRM
• Be in charge of CRM activities including: Build CRM program and specific activities to support B2C, B2B
• Work with suppliers to digitalize CRM
3. Make report as requirement:
• Analyze sale report to sort out action & corrective plan for each product line/ collection season/ event
• Report on Trade marketing programs
4. Other tasks as assigned by Manager